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    Gamification

    News about Gamification.

    Aurnhammer takes BLE on a New York pub crawl

    May 27th, 2014

    Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part…. More

    Join us next week for a free webinar on NFC toys and games

    December 5th, 2013

    NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More

    NFC app wins €10,000

    December 4th, 2013

    An app that allows NFC wallet users to share information on the purchases they make as well as recommend promotions and businesses to other users has won the €10,000 (US$13,588) first prize in a hackathon organized by Spain’s CaixaBank. The Foobar team’s app “gives individuals a means of sharing their opinions, while it also includes a gamification system to attract users,” the bank says.

    Join NFC World for a free webinar on NFC in toys and games

    November 20th, 2013

    The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT  on Thursday 12 December, will focus on using NFC in toys and games. Join NFC World’s editor… More

    NFC treasure hunt drives shoppers to town centres

    October 10th, 2013

    A group of leading UK retailers have participated in an NFC treasure hunt, developed by MoLo Rewards and the Association of Town & City Management. The contest is now set to be run in up… More

    GameLayer and Wooshping to add gamification to NFC

    August 29th, 2013

    Gamification design and development agency GameLayer has partnered with NFC specialist Wooshping to provide ways for marketers to deliver campaigns that combine NFC tag reading with real-world challenges and games. For example, says Wooshping, “at… More

    Game Golf launches wearable NFC to help golfers’ game

    March 5th, 2013

    “Existing golf technologies only provide technology that helps on the course, but we provide the complete package, giving you everything you need to improve your game and compete before, during and after you take to the course,” says CEO John McGuire. More

    Munzee adds NFC to geolocation game

    September 5th, 2012

    Geolocation game platform Munzee has added NFC capabilities to its service. Munzee combines the traditional scavenger hunt concept with gamification elements to enable smartphone users to claim rewards for finding hidden “Munzees” — tags posted by… More

    Gartner places NFC in ‘trough of disillusionment’

    August 16th, 2012

    NFC payments are five to ten years away from mainstream adoption and on the crossover between the ‘Peak of Inflated Expectations’ and the ‘Trough of Disillusionment’, according to this year’s Gartner Hype Cycle for Emerging Technologies. NFC as a whole is expected to hit the mainstream more quickly, but is still two to five years away from maturity. More