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    Image recognition

    News about Image recognition.

    Covent Garden offers augmented reality gift for Christmas shoppers

    November 22nd, 2016

    London’s Covent Garden shopping district is showcasing what it claims to be the largest showcase of augmented reality (AR) technology attempted in one location, with Christmas shoppers offered exclusive offers, gift guides and immersive shopping… More

    Residence Inn trials augmented reality

    June 11th, 2015

    Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones. The chain is using visual discovery platform Blippar for the service and will test it in Boston, Austin, Los Angeles and Washington DC.

    Target launches image recognition app

    July 23rd, 2014

    US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.