News about Location-based advertising.
January 12th, 2015
The key to mass market adoption of mobile payments will be the creation of a compelling consumer experience that incorporates both payments and value added services, the Future of Mobile Payments session at the International CES 2015, chaired by NFC World’s Sarah Clark, has found.
January 5th, 2015
OnStar, a General Motors subsidiary that provides subscription-based in car communications, security, navigation and remote diagnostics throughout the US, Canada and China, is to roll out an extension to its platform that will enable retailers to send drivers coupons tied to their specific destinations.
November 25th, 2014
UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six…
November 13th, 2014
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded…
October 27th, 2014
Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service…
October 24th, 2014
Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.
October 22nd, 2014
Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC…
October 14th, 2014
Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth. “ST Beacon employs Bluetooth technology and…
October 6th, 2014
Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app.
September 23rd, 2014
Samsung is working on a smartwatch that will include biometric verification and support for PayPal payments and location-based offers, reports Business Korea. The device is set to include a fingerprint sensor and could launch at Mobile World Congress 2015.
July 28th, 2014
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those…
July 15th, 2014
One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.
July 14th, 2014
Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The…
July 11th, 2014
Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new…
July 11th, 2014
Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver…
July 7th, 2014
Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed. Users also…
June 5th, 2014
The latest edition of Apple’s iOS operating system, unveiled at WWDC this week, will provide a way for apps relevant to a user’s location to be promoted on their iPhone home screen, MacRumours reports. Using Location Services, apps like the Apple Store and Starbucks are appearing when users are near one of their stores. Other users say they have seen apps they haven’t yet installed appear. Swiping on these take users to the location’s App Store page.
May 19th, 2014
Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network…
March 25th, 2014
Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in…
January 20th, 2014
Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.