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    Location-based advertising

    News about Location-based advertising.

    Bluetooth 5 set for release in late 2016

    June 21st, 2016

    The next Bluetooth release will be made available in “late 2016 to early 2017”, the Bluetooth Special Interest Group (SIG) has confirmed, following the unveiling of the Bluetooth 5 specification earlier this month. “Extending range… More

    Bluetooth 5 to increase capacity for advertising

    June 8th, 2016

    The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation… More

    BLE beacons to deliver 1.6bn coupons a year by 2020

    May 26th, 2016

    Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts. “This is up from just 11m this year, as retailers seek to develop proximity marketing campaigns in and around their stores,” the firm says. “Spend on digital retail marketing is set to increase from US$174bn in 2015, to $362.1bn by 2020.”

    Citibank customers in New York get ATM access via BLE beacons

    May 6th, 2016

    Customers at Citibank’s smart banking branches in Manhattan, New York have been gaining cardless after-hours entry to ATM lobbies using their iPhone or Apple watch and Bluetooth Low Energy (BLE) beacons installed by Gimbal. By… More

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    Lufthansa uses Bluetooth beacons to promote upgrades to passengers

    March 22nd, 2016

    German airline Lufthansa is using Bluetooth beacons installed across Munich Airport to push special offers to passengers and enable them to use their mobile phone to book and buy access to its business lounge as well as purchase upgrades from economy class to business class. More

    Nearly half of top marketers plan to invest in NFC in 2016

    March 15th, 2016

    Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS. More

    Super Bowl fans explore Bay Area with BLE beacons

    February 8th, 2016

    Attendees at Super Bowl 50 over the weekend were notified of related events, points of interest and prizes on their smartphones via a mobile app and Bluetooth Low Energy (BLE) beacons installed in locations across the San Francisco Bay Area. The beacons were deployed by Gimbal.

    Gimbal aims to turn any Bluetooth Low Energy device into a beacon

    June 16th, 2015

    Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,… More

    Tesco puts beacons in 270 London stores

    June 15th, 2015

    UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever. BLE beacons have been installed in 270 stores across London for the pilot… More

    Facebook expands free Bluetooth beacon program

    June 11th, 2015

    Facebook is offering free Bluetooth beacons to select businesses across the US that will enable them to send “useful and relevant” information to customers about the places they visit. The move comes as an update to… More

    Bluetooth beacons to generate new revenue stream for mobile banking apps

    February 17th, 2015

    2,500 US banks and credit unions will soon be able to add an “additional potential revenue source” by sending out branded, local offers to users of their mobile banking apps. The move follows a deal… More

    Facebook to test Bluetooth beacons in New York

    February 2nd, 2015

    Facebook has unveiled a new service called Place Tips that works with Bluetooth beacons, WiFi and GPS to show the social network’s iOS app users “useful and relevant” information about the places they visit. Those… More

    The future of mobile payments at CES: Video now available

    January 12th, 2015

    The key to mass market adoption of mobile payments will be the creation of a compelling consumer experience that incorporates both payments and value added services, the Future of Mobile Payments session at the International CES 2015, chaired by NFC World’s Sarah Clark, has found. More

    OnStar to deliver offers to drivers on the move

    January 5th, 2015

    OnStar, a General Motors subsidiary that provides subscription-based in car communications, security, navigation and remote diagnostics throughout the US, Canada and China, is to roll out an extension to its platform that will enable retailers to send drivers coupons tied to their specific destinations. More

    Norwich buses get Bluetooth beacons that deliver offers to passengers on the move

    November 25th, 2014

    UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six… More

    Samsung launches Proximity mobile marketing platform

    November 13th, 2014

    Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More

    Swirl serves ads to shoppers inside stores

    October 27th, 2014

    Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

    Bookatable tests iBeacon at 119 restaurants

    October 24th, 2014

    Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.

    Revolution Money founder raises funds for location-based marketing venture

    October 22nd, 2014

    Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC… More

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