Location-based advertising

Luxembourg-based mobile payments and loyalty provider Mobey is to launch its FlashiZ prepaid service in Australia by the end of this year. The company's digital wallet supports both NFC and QR codes and is currently... More

One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service. Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan... More

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT's... More

The Tap4Offers platform has been installed in 360 of the UK rail operator's carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More

Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel's new platform.  More

The video advertising display owner will be using NFC specialist Blue Bite's mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews... More

Customer interaction solutions specialist The Logic Group has signed a deal with Vivotech to introduce integrated NFC solutions to retailers in Europe. The Logic Group provides retailers with managed services for multichannel payments, couponing, loyalty... More

The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline. More

Paypal is to open a demonstration space in the heart of New York to show off its new retail payment technologies. Merchants will be able to visit the pop-up store from next month to see... More

The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More

NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More

China's leading location-based social service is distributing NFC window stickers to more than 3,000 merchants in Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong. More

A survey conducted for location-based mobile media company JiWire has found that 53% of Americans and 69% of Brits are now willing to share their location in exchange for receiving more relevant mobile promotions and... More

Out-of-house (OOH) media company RMG Networks, which unveiled an NFC-enabled advertising network in April, is in talks with banks about an initial public offering (IPO) to raise more than US$250m, Bloomberg reports: At an RJ's... More

Recent acquisitions by eBay and its PayPal subsidiary are beginning to draw a picture of how the company plans to move from the online world to providing a full mobile shopping service including merchant payments... More

San Francisco will be the testbed for Reach Media Group and Blue Bite's new mTag NFC service, which will deliver location-specific information and offers to consumers. More

News in brief from the NFC world and beyond: NFC football shirts • EMVCo's new specs • Contactless business cards • Expo visitors win with NFC • One in five smartphones to have NFC by 2014 • Smartphone users 'uninterested in location-based services' • Visa's Australian NFC trial ends • and more... More

Google has dropped support for QR codes in its Google Places service, the company has confirmed. Google Places has been using both QR codes and NFC tags in its location-based marketing services in the US... More