News about Location-based advertising and NFC.
March 25th, 2014
Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in…
January 20th, 2014
Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.
November 1st, 2013
Mobile network operator 3 Hong Kong and Citibank Hong Kong have launched the 3 Citi Wallet, an NFC mobile wallet solution for customers of the carrier who also have a Citibank Visa credit card. From…
September 18th, 2013
Online shopping platform MyOrder is to conduct an NFC mobile marketing pilot with 25 retailers in the Dutch city of Leiden. During the three month trial, shoppers will be encouraged to tap in-store NFC touchpoints…
August 6th, 2013
NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade. Display Points will enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to…
July 29th, 2013
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds…
June 17th, 2013
Luxembourg-based mobile payments and loyalty provider Mobey is to launch its FlashiZ prepaid service in Australia by the end of this year. The company’s digital wallet supports both NFC and QR codes and is currently available online…
May 24th, 2013
One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service. Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan…
May 16th, 2013
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s…
April 12th, 2013
The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year.
March 14th, 2013
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform.
March 11th, 2013
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes.
November 19th, 2012
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne.
November 14th, 2012
1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews via…
February 29th, 2012
Customer interaction solutions specialist The Logic Group has signed a deal with Vivotech to introduce integrated NFC solutions to retailers in Europe. The Logic Group provides retailers with managed services for multichannel payments, couponing, loyalty…
December 9th, 2011
The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline.
October 5th, 2011
Paypal is to open a demonstration space in the heart of New York to show off its new retail payment technologies. Merchants will be able to visit the pop-up store from next month to see and try out Paypal mobile payments, location based offers and POS integration, Techcrunch reports.
September 16th, 2011
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network.
September 8th, 2011
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions.
August 26th, 2011
China’s leading location-based social service is distributing NFC window stickers to more than 3,000 merchants in Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong.