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Location-based advertising

News about Location-based advertising.

Swirl serves ads to shoppers inside stores

October 27th, 2014

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations. The service… More

Bookatable tests iBeacon at 119 restaurants

October 24th, 2014

Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location. Bookatable has worked with American Express to install BLE beacons in 119 restaurants participating in the London Restaurant Festival, including Ping Pong, Spaghetti House, Villandry, Oxo Tower, Thai Square and STK London.

Revolution Money founder raises funds for location-based marketing venture

October 22nd, 2014

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC… More

Hong Kong carrier SmarTone rolls out Bluetooth marketing platform to retailers

October 14th, 2014

Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth. “ST Beacon employs Bluetooth technology and… More

Carlsberg rolls out NFC beer mats and beacons to 250 Danish pubs and bars

October 6th, 2014

Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More

Samsung and PayPal to offer smartwatch payments

September 23rd, 2014

Samsung is working on a smartwatch that will include biometric verification and support for PayPal payments and location-based offers, reports Business Korea. The device is set to include a fingerprint sensor and could launch at Mobile World Congress 2015.

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

DMA warns on push messaging

July 15th, 2014

One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

Brits turn to mobile for purchase decision making

July 11th, 2014

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

Hungarian Mobile Wallet Association reports NFC pilot results

July 7th, 2014

Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed. Users also… More

iOS 8 to include location-based app promos

June 5th, 2014

The latest edition of Apple’s iOS operating system, unveiled at WWDC this week, will provide a way for apps relevant to a user’s location to be promoted on their iPhone home screen, MacRumours reports. Using Location Services, apps like the Apple Store and Starbucks are appearing when users are near one of their stores. Other users say they have seen apps they haven’t yet installed appear. Swiping on these take users to the location’s App Store page.

US sports venues to get interactive displays

May 19th, 2014

Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

AIB promotes Me2U via NFC

January 20th, 2014

Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

Citibank and 3 launch NFC mobile wallet in Hong Kong

November 1st, 2013

Mobile network operator 3 Hong Kong and Citibank Hong Kong have launched the 3 Citi Wallet, an NFC mobile wallet solution for customers of the carrier who also have a Citibank Visa credit card. From… More

Dutch retailers to test NFC coupons

September 18th, 2013

Online shopping platform MyOrder is to conduct an NFC mobile marketing pilot with 25 retailers in the Dutch city of Leiden. During the three month trial, shoppers will be encouraged to tap in-store NFC touchpoints… More

Display Points bring NFC ads to restaurant tables

August 6th, 2013

NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade. Display Points will enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to… More

iCashTV adds NFC to in-store advertising platform

July 29th, 2013

iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds… More

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