Location-based shopping app Shopkick reports that it has driven more than US$1bn in revenue for its partner retailers since its launch in 2010, more than half of which occurred in the past year... More
Location-based services
Hong Kong carrier SmarTone rolls out Bluetooth marketing platform to retailers
Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth... More
Graceland uses Bluetooth beacons to guide Elvis fans
Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More
Two hundred US shopping malls to use BLE beacons for shopper marketing
More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider Mobiquity... More
Hillshire sells more sausages with BLE beacons
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More
60m BLE beacons to ship by 2019
Sixty million Bluetooth Low Energy (BLE) beacons worth US$500m will be shipped in 2019, ABI Research forecasts... More
American Airlines pilots BLE beacons in Dallas
American Airlines is to run a Bluetooth Low Energy (BLE) beacon pilot at Dallas/Fort Worth International Airport (DFW), allowing travellers to access a range of wayfinding and location-based services from their mobile device... More
iOS 8 to “read” credit cards
Apple has included a new feature in iOS 8 that will allow shoppers to enter their payment details on an mcommerce site by simply scanning their credit card with the camera on their mobile device, 9to5Mac reports... More
GE lets retailers send offers to shoppers via LED lighting
GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers, based on their precise location within a retail store... More
Meadowhall shopping centre provides special offers via Bluetooth LE
Meadowhall Shopping Centre in Sheffield, UK is to use iBeacon technology to gamify a shopping event, with brands providing offers, discounts, pampering freebies and prize giveaways. Participating retailers include Krispy Kreme, Hotel Chocolat, Cath Kidston and House of Fraser. More
Aurnhammer takes BLE on a New York pub crawl
Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part... More
Duane Reade installs Bluetooth beacons in ten New York stores
New York-based drugstore chain Duane Reade has upgraded its iPhone app to include support for iBeacons and ten of its 240 New York stores have been equipped with Bluetooth LE beacons in a bid to “foster greater customer engagement.”... More
Rogers expands Suretap NFC wallet with support for prepaid and gift cards
Canadian carrier Rogers Communications has added support for multiple card types to its Suretap wallet service... More
Clear Channel to take NFC advertising global
Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More
Banks pick OTI for NFC payments in Hong Kong, Macau and Taiwan
A cross border NFC payments service using On Track Innovations’ Wave NFC add-on device is to be offered by Hong Kong ATM network JetCo, which has thirty member banks, by Taiwan’s Trade-Van and by Macau’s MTel. More
Citibank and 3 launch NFC mobile wallet in Hong Kong
Mobile network operator 3 Hong Kong and Citibank Hong Kong have launched the 3 Citi Wallet, an NFC mobile wallet solution for customers of the carrier who also have a Citibank Visa credit card... More
NFC lamp post information service to launch in Tokyo
One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service... More
Starhub launches NFC movie tickets in Singapore
“The mobile ticketing innovation is the world’s first NFC mobile wallet with P2P redemption of movie tickets,” says technology provider C-SAM. “This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing.” More
The Mobile Wallet Report: PayPal takes its digital wallet overseas, biometrics gain ground and marketers flock to Apple Passbook
In the December edition of Mobile Wallet Outlook, the NFC World team examines the resurgence of interest in using fingerprint verification at the point of sale, the innovative new services being built on top of Apple’s Passbook mobile wallet and the latest consumer adoption surveys. Our first “spot report” takes an in-depth look at PayPal’s digital wallet and in-store payments strategy and asks whether the online payments giant can succeed in crossing the online-offline divide. More
MoSoCo picks Sequent for NFC payments, marketing and loyalty platform
Mobile solutions specialist MoSoCo has chosen Sequent as its trusted service management (TSM) provider for the introduction of a cloud-based mobile loyalty, marketing and prepaid card processing service for Polish retailers... More