While convincing consumers to make use of a mobile wallet remains an issue for many providers, shoppers that do convert to mobile payments make extensive use of the technology, Nielsen’s Q2 2014 Mobile Wallet Report has found... More
Loyalty
PayPal offers loyalty rewards
PayPal has introduced a rewards program for “our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices”... More
PayPal adds loyalty cards to mobile wallet app
A new version of the PayPal iOS app has been released that enables users to store a wide range of loyalty cards within their mobile wallet... More
Australian supermarket chain launches mobile wallet that works with NFC stickers
Australian supermarket chain Coles has launched the Coles Mobile Wallet, an iOS and Android app that works in conjunction with an NFC sticker to provide customers with a way to make mobile payments, manage their spending, collect loyalty points and access special offers... More
UK city to run NFC, QR and BLE shopper marketing pilot
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
Two thirds of UK smartphone owners open to the idea of mobile wallets
Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to collect loyalty points and offers rather than for making payments... More
Hungarian Mobile Wallet Association reports NFC pilot results
Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed... More
Boots delivers personalised offers to shoppers via new mobile app
UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits... More
Walgreens tests augmented reality offers in stores
US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards as they shop... More
Android L to offer wide range of new features for mobile payments and commerce
The next generation of Android, unveiled at the Google I/O developer conference, will offer mobile payments, banking and commerce providers a wide range of new functions... More
Carrefour and Nisa track shoppers via Bluetooth beacons in trolleys and baskets
Supermarket giant Carrefour and convenience store group Nisa are piloting a new technology that uses Bluetooth Low Energy (BLE) beacons attached to trolleys and baskets to track a shopper’s journey around the store... More
Mahana uses BLE to help hotels improve customer service
Hospitality technology startup Mahana has introduced a customer service platform that gives hotel and casino staff a way to improve customer service by accessing guest information on the go... More
Planet Sub picks LevelUp for mobile payments and rewards
US sandwich chain Planet Sub is now offering customers a mobile app that lets them make payments and earn rewards... More
AT&T to introduce its own NFC platform for merchant offers, access control and more
US telecoms firm AT&T is to use technology from CorFire to power NFC Connect, a new platform that will enable it to offer a wide range of NFC services outside of the Isis mobile commerce venture it co-owns with Verizon and T-Mobile... More
LevelUp to build BLE into payments terminals
US mobile payments service LevelUp is to provide its merchants with the ability to push offers to shoppers via Bluetooth Low Energy (BLE) beacons built into the next version of its POS device... More
Spanish banks and carrier launch mobile offers platform that links discounts to bank cards
Yaap, a joint venture between Spanish banks CaixaBank and Banco Santander and mobile network operator Telefonica, has launched a mobile commerce platform that lets consumers access merchant offers on their mobile device and then redeem them automatically by simply paying for a purchase with a pre-linked debit or credit card... More
Mobile payments provider Powa valued at over US$2.6bn
Mobile payments provider Powa Technologies has acquired Hong Kong-based MPayMe for US$75m and signed up Taiwan Mobile to offer its PowaTag mobile payments platform... More
Starbucks Korea lets customers place orders with their mobile phone, more countries to follow
Starbucks customers in South Korea have become the first to be able to place their order at the coffee shop chain using their mobile phone... More
Burger chain gets mobile payments
Customers of Finnish hamburger chain Hesburger can today pay for food, connect their loyalty card and redeem offers using Swedish mobile wallet app SEQR... More
Yoyo raises US$5m for mobile payments at universities
UK-based mobile payments, loyalty and rewards startup Yoyo has raised US$5m to expand its service... More