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    Lyon

    News about Lyon.

    Disney runs NFC advertising campaign in France

    September 19th, 2013

    Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and… More

    Casino to open world’s first NFC-enabled supermarket

    September 12th, 2012

    Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More