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    Magnum

    News about Magnum.

    Tesco puts beacons in 270 London stores

    June 15th, 2015

    UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever. BLE beacons have been installed in 270 stores across London for the pilot… More

    JCDecaux and Kinetic report results of Reading NFC advertising pilot

    May 28th, 2012

    “The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More

    Thirteen major brands sign up for UK NFC advertising campaign

    March 6th, 2012

    Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More