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    Marketing Week

    News about Marketing Week.

    Tesco pilots QR payments

    September 18th, 2014

    UK-based supermarket giant Tesco is trialling a mobile payments service based on QR codes, Marketing Week reports. “The PayQwiq service is currently available at 16 of Tesco’s smaller Express stores in London, as well as at 26 of its Express, Metro and Superstore store formats in Edinburgh. It is currently only available to a small number of staff members as part of a trial, although there are plans to extend that to customers in October,” the article says.

    Visa preps for UK NFC launch

    February 19th, 2013

    Visa is making multiple efforts towards a “mainstream launch” of contactless and mobile payments in the UK in 2013, Marc O’Brien, managing director of Visa UK & Ireland has told a meeting of the Westminster eForum, Marketing Week reports. “Building momentum from the Olympic Games, we’re looking to roll out of the [contactless payment] cards and handsets this year,” he said. Visa’s data suggests that 17% of the UK’s mobile phones are NFC-enabled at present, adds the report.

    RIM to launch UK NFC campaign

    December 19th, 2011

    RIM is to run a series of marketing campaigns designed to educate UK consumers on the benefits of NFC during 2012. “You will see cobranded activity with us and the mobile operators communicating how NFC can be used for things like payments and advertising,” Tim Hodkinson, the BlackBerry maker’s EMEA director of enterprise marketing, has told Marketing Week. “You won’t have to wait until the end of 2012 to see major consumer payment providers and advertisers using NFC on a mass scale.”

    Google recruits EMEA head of commerce marketing “to lead its mobile wallet and offers division”

    May 9th, 2011

    The appearance, and then swift disappearance, of a job vacancy for someone to head up a new ‘mobile wallet and offers division’ at Google provides the strongest confirmation yet that the internet giant has big plans for NFC. More