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    Martin Kemeny

    News about Martin Kemeny.

    Swedish supermarket uses NFC price tags to promote deals and discounts

    December 8th, 2015

    Customers at supermarket ICA Norrviken in a northern suburb of Stockholm can now view promotional deals, discounts, competitions and detailed information about products by tapping their phones against dynamic NFC tags integrated into price labels.  More

    Swedish taxi firm runs NFC promo

    October 13th, 2014

    Swedish taxi firm Taxi020 is promoting downloads of its booking app via NFC posters placed in 70 restaurants, bars and cafes in the cities of Stockholm and Gothenburg. Customers who tap the posters are taken to the app’s download page on Google Play or Windows Store and can then use it to obtain a fixed price quote from the taxi operator on their mobile phone. “The idea is to target people on their way home after a nice meal or drink out,” supplier Adfields’ Martin Kemeny told NFC World+.