News about Matthew Dearden.
April 25th, 2013
Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags. To…
March 14th, 2013
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform.
February 13th, 2013
The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.”
October 13th, 2011
One hundred locations in central London’s busiest streets are to be equipped with digital advertising displays that include 72-inch HD screens and NFC.