Melbourne

"This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience," says the retailer. More

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

Australian grocery giant Coles is to upgrade its Ingenico point-of-sale terminals to support contactless payments, CNet Australia reports. Coles will begin testing readers in selected stores in February and complete the rollout to all its... More

Fifty outdoor advertising sites in Melbourne have been equipped to allow consumers to download exclusive cookery recipes and video cookbooks via either WiFi or NFC. More