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Melbourne

News about Melbourne.

Melbourne Cricket Club equips roving snack vendors with Bluetooth beacons

September 2nd, 2014

Bluetooth Low Energy (BLE) beacons are being attached to the trays of roving snack and drink vendors for football matches taking place at Melbourne Cricket Ground (MCG), Australia this month. The beacons trigger location-specific messages… More

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

Google runs NFC campaign in Australian airports

July 8th, 2013

Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens…. More

Australian supermarket Coles tests NFC payments and rewards

February 18th, 2013

“This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience,” says the retailer. More

Microsoft promotes Halo 4 with NFC

November 19th, 2012

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

Telstra promotes NFC in Sydney and Melbourne

October 3rd, 2012

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More

NFC specialist Tapit to raise US$8m for international expansion

July 26th, 2012

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

Coles to go contactless

December 6th, 2011

Australian grocery giant Coles is to upgrade its Ingenico point-of-sale terminals to support contactless payments, CNet Australia reports. Coles will begin testing readers in selected stores in February and complete the rollout to all its 740 supermarkets by July 2012. In September, Coles began testing NFC-enabled advertising posters at fifty sites in Melbourne.

Australian supermarket Coles tests outdoor NFC with Adshel

September 29th, 2011

Fifty outdoor advertising sites in Melbourne have been equipped to allow consumers to download exclusive cookery recipes and video cookbooks via either WiFi or NFC. More