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    Mobile marketing

    News about Mobile marketing.

    Liquid Pay targets 25,000 retailers in Singapore with QR code mobile payments

    November 24th, 2016

    Some 25,000 retail locations in Singapore are expected to accept a new mobile payment service within the next 12 months. Liquid Pay enables consumers to make payments by scanning a QR code at the point… More

    Airport launches Android app to deliver offers via iBeacon

    November 11th, 2016

    Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services. The iOS version of the HIA Qatar app has also been upgraded to make use of Apple’s indoor mapping service. “Investing in state-of-the-art technology is crucial for maintaining our position among the top airports in the world,” says Suhail Kadri at HIA.

    PREIT installs BLE beacons in US malls

    August 26th, 2015

    Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones. The company has partnered with beacon advertising network Mobiquity Networks, which is now working in more than 320 malls hosting 7,500 retailers.

    SmarTone unveils Kiss mobile marketing platform with NFC payments and Bluetooth beacons

    August 7th, 2015

    Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons… More

    London buses get on board beacon rollout

    July 1st, 2015

    Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.

    Shazam launches visual recognition marketing platform with global brands

    June 2nd, 2015

    Shazam has launched a visual recognition marketing platform that lets its mobile app users scan Shazam-enabled logos or QR codes placed on images to access custom mobile experiences including interactive content, special offers and the… More

    Exterion to roll out beacons across public transport in the UK

    May 20th, 2015

    Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows… More

    Beacons land at UK airports to send out offers and rewards

    May 19th, 2015

    Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights. The service is… More

    Saracens fans get contactless payment wristbands

    May 6th, 2015

    Supporters of Saracens rugby union club have been given prepaid contactless wristbands that let them pay for food and drink with a tap at the club’s Allianz Park stadium in north London, as well make payments outside… More

    Alibaba invests in visual QR codes

    January 20th, 2015

    Chinese ecommerce giant Alibaba has invested an undisclosed sum in Israeli start-up Visualead, developer of the “visual” QR code technology adopted by Chinese social media site RenRen in May last year. The companies have also… More

    Brazilian online fashion retailer installs Bluetooth Fashion Spots

    December 15th, 2014

    Dafiti, Latin America’s largest online fashion retailer, is to place Bluetooth beacons in restaurants, bars and newsstands in the Brazilian city of São Paulo to send out promotional messages to shoppers’ smartphones. “Users can opt… More

    Office Depot delivers marketing messages to shoppers via Shazam audio watermarks

    December 3rd, 2014

    Office Depot has become the first retail chain to roll out Shazam In-Store, a mobile marketing platform that makes use of the Shazam music discovery app, inaudible digital watermarks, a merchant’s overhead music system and… More

    Indian shopping malls to pilot iBeacon

    December 2nd, 2014

    Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports. “If a customer visits a mall, the beacon will alert about the proximity and the particular brand can send offers or run a immediate marketing campaign to convert that footfall into sales,” says CTO Gautam Mandewalker.

    Samsung launches Proximity mobile marketing platform

    November 13th, 2014

    Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded… More