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    Nadia Shouraboura

    News about Nadia Shouraboura.

    Hointer adds NFC to next generation store concept

    March 6th, 2013

    “I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More