US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards as they shop... More
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Aurnhammer takes BLE on a New York pub crawl
Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part... More
New Mini gets NFC key cap option
Buyers of the new Mini F56 will be able to customize the design of their car key by choosing an official aftermarket ‘key cap’ that supports NFC and will be available from Mini dealers worldwide... More
NFC Interactor adds geo tag navigation
Mopius has released an update to its NFC Interactor app for Windows Phone 8 devices, enabling a map and directions to a location to be provided to users when they tap an NFC tag... More
Paris city hall gets NFC signage
The Hôtel de Ville in Paris, the largest municipal building in Europe and home to the French capital’s city council, has introduced NFC and QR-enabled signage developed by Connecthings... More
Wired publishes Lexus NFC ad
The April edition of Wired magazine, now available on US newsstands, includes an advertisement for the 2013 Lexus GS that incorporates an NFC tag... More
Nokia 603 will come with NFC
The Finnish phone giant’s latest NFC handset, the Nokia 603, is designed to appeal to first time smartphone users. More
Geo RTD links NFC to sat nav and mapping apps
The new tag data format will allow NFC phone users to access location-based information without having to go online. More
NFC indoor navigation system proposed by Turkish scientists
The concept combines NFC tags placed at strategic points around a building, GPS and a downloadable layout app to guide visitors all the way from their home or office to a particular room, aisle or store. More
Think&Go introduces NFC shopping engine
The new system combines NFC tags placed on product labels and shelf-edges with a ‘preference engine’ stored on a consumer’s mobile phone so that, for instance, shoppers can be alerted if a food product contains an ingredient they are allergic to or does not meet their pre-set shopping preferences. More
NFC news in brief • 29 Nov 2010
News in brief from the NFC world and beyond: PingPing adds Coca-Cola • Indian banks offer mobile payments • GSMA investigates embedded SIMs • VeriFone buys Hypercom • Brands test Google Goggles • 500m to use mobile medical apps by 2015 • CPI hits 100M contactless cards • and more… More