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New York

News about New York.

Walgreens tests augmented reality offers in stores

July 1st, 2014

US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards… More

New York bars adopt mobile payments service that lets customers send drinks to friends

June 30th, 2014

Twenty bars and restaurants in New York are using a new service that combines mobile payments with social networking, enabling customers to pay their tab, meet up and communicate with friends and send ‘Goodies’ like… More

Verifone launches acoustic payments in Philadelphia

June 18th, 2014

POS maker Verifone has expanded its Way2Ride mobile payments service to Philadelphia, allowing taxi users in the US city to pay for their journey using a sound-based proximity mobile communications technology. Way2Ride works in conjunction with Verifone’s… More

NICE rolls out Masabi mobile ticketing and payments in Nassau County

June 6th, 2014

Veolia Transportation is rolling out a mobile ticketing and payment service on the NICE bus and paratransit system in New York’s Nassau County, in partnership with mobile ticketing and payment provider Masabi. The roll out… More

Aurnhammer takes BLE on a New York pub crawl

May 27th, 2014

Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part…. More

Duane Reade installs Bluetooth beacons in ten New York stores

May 8th, 2014

New York-based drugstore chain Duane Reade has upgraded its iPhone app to include support for iBeacons and ten of its 240 New York stores have been equipped with Bluetooth LE beacons in a bid to… More

Tribeca Film Festival fans get free passes via NFC

May 6th, 2014

More than 1,000 film fans attending last month’s Tribeca Film Festival tapped a promotional poster with an NFC phone to get a free movie ticket, technology providers HID Global and Tamoco report. Overall, the posters… More

NYC gets NFC ads at bus stops

March 18th, 2014

Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

Isis considers HCE as monthly growth hits 50%

March 7th, 2014

US NFC venture Isis is considering using host card emulation (HCE) to store a user’s loyalty card and coupon information, the company has told NFC World, and is also looking into supporting HCE for credit… More

Chicago and Washington to get NFC tickets

January 15th, 2014

Public transportation users in Chicago and Washington DC will be able to use their NFC phones to purchase tickets in the coming years, the cities’ transportation authorities have announced. New York is also to get… More

Tim Hortons launches NFC payments service using Host Card Emulation

December 13th, 2013

North American coffee chain Tim Hortons has launched an NFC mobile payments service using Host Card Emulation (HCE) at 3,500 locations in Canada and 800 in the United States. It is currently available to customers… More

Comic Con issues NFC badges

October 30th, 2013

Traditional tickets were replaced with NFC badges at this year’s New York Comic Con and staff were provided with Google Nexus 7 NFC tablets that could be used to check them. The system, supplied by event ticketing specialist ShowClix, “was the most successful entry experience in the history of New York Comic Con,” said event organiser ReedPop’s Lance Fensterman.

China Mobile reports NFC adoption stats

October 16th, 2013

China Mobile has seen a take-up of 2.5m NFC handsets, 600,000 SIMs and 1.4m NFC-enabled POS terminals, the carrier’s Liu Xin has revealed at the GSMA’s NFC & Mobile Money Summit in New York. Those… More

Nokia Music and Wooshping offer NFC playlists at NY music venue

October 9th, 2013

Nokia Music and UK-based NFC specialist Wooshping have teamed up to offer exclusive music playlists via NFC posters and stickers to gig goers at New York’s Webster Hall. More

Vogue tries NFC in New York taxis

October 8th, 2013

Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled… More

iCashTV adds NFC to in-store advertising platform

July 29th, 2013

iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds… More

Post Foods promotes breakfast cereal with NFC

July 16th, 2013

Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand…. More

Adidas adds NFC to running shoes

June 19th, 2013

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see… More

JanSport runs NFC outdoor ads in New York

May 20th, 2013

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy. Deployed on Cemusa newsstands and transit shelters,… More

Blue Bite puts NFC ads into 5,000 US taxis

May 16th, 2013

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s… More

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