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New York

News about New York and NFC.

NYC gets NFC ads at bus stops

March 18th, 2014

Bus stops in a number of New York City metro areas have been equipped with Thinaire‘s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,“ says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

Isis considers HCE as monthly growth hits 50%

March 7th, 2014

US NFC venture Isis is considering using host card emulation (HCE) to store a user’s loyalty card and coupon information, the company has told NFC World, and is also looking into supporting HCE for credit… More

Chicago and Washington to get NFC tickets

January 15th, 2014

Public transportation users in Chicago and Washington DC will be able to use their NFC phones to purchase tickets in the coming years, the cities’ transportation authorities have announced. New York is also to get… More

Tim Hortons launches NFC payments service using Host Card Emulation

December 13th, 2013

North American coffee chain Tim Hortons has launched an NFC mobile payments service using Host Card Emulation (HCE) at 3,500 locations in Canada and 800 in the United States. It is currently available to customers… More

Comic Con issues NFC badges

October 30th, 2013

Traditional tickets were replaced with NFC badges at this year’s New York Comic Con and staff were provided with Google Nexus 7 NFC tablets that could be used to check them. The system, supplied by event ticketing specialist ShowClix, “was the most successful entry experience in the history of New York Comic Con,” said event organiser ReedPop’s Lance Fensterman.

China Mobile reports NFC adoption stats

October 16th, 2013

China Mobile has seen a take-up of 2.5m NFC handsets, 600,000 SIMs and 1.4m NFC-enabled POS terminals, the carrier’s Liu Xin has revealed at the GSMA’s NFC & Mobile Money Summit in New York. Those… More

Nokia Music and Wooshping offer NFC playlists at NY music venue

October 9th, 2013

Nokia Music and UK-based NFC specialist Wooshping have teamed up to offer exclusive music playlists via NFC posters and stickers to gig goers at New York’s Webster Hall. More

Vogue tries NFC in New York taxis

October 8th, 2013

Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled… More

iCashTV adds NFC to in-store advertising platform

July 29th, 2013

iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US. The NFC tags will be located next to teller windows at hundreds… More

Post Foods promotes breakfast cereal with NFC

July 16th, 2013

Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand…. More

Adidas adds NFC to running shoes

June 19th, 2013

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see… More

JanSport runs NFC outdoor ads in New York

May 20th, 2013

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy. Deployed on Cemusa newsstands and transit shelters,… More

Blue Bite puts NFC ads into 5,000 US taxis

May 16th, 2013

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s… More

Think&Go upgrades NFC Shopping system

January 14th, 2013

Retail specialist Think&Go NFC has introduced a new version of its NFC Shopping system at the NRF tradeshow in New York. The system, launched in April 2011, is a cross-channel solution that offers shoppers extra information… More

Smartrac to showcase NFC and RFID for retailers at NRF show

January 9th, 2013

NFC and RFID tag provider Smartrac has partnered with a number of NFC and RFID specialists to provide visitors to the National Retail Federation’s annual convention and expo in New York on 14-15 January with an… More

Wincor Nixdorf to offer mWallet

January 8th, 2013

Wincor Nixdorf is to unveil a mobile wallet solution for retailers, supporting both NFC and QR code payments, at the NRF show in New York next week. “The Wincor Wallet provides an ideal platform for combining different mobile payment and loyalty solutions such as mobile use of debit or credit cards, mobile coupons or redeeming ‘mobile’ vouchers at the checkout via smart phone,” says the company.

Proxama opens US office

December 13th, 2012

UK-based NFC specialist Proxama is expanding overseas with the opening of an office in the US. “We expect 2013 to be a big year for NFC across the globe so having a presence in New York will position us perfectly for developing and servicing the new relationships we are establishing,” says managing director Miles Quitmann.

Tapped to run NFC hackathons in three US cities

October 4th, 2012

Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month. The hackathons take place over separate weekends — the first is… More

Google Wallet takes New Yorkers to the beach

July 13th, 2012

Google is promoting adoption of its Google Wallet service in the New York area with the offer of a free trip to the beach this weekend. “On Saturday, July 14th, we’ll be paying for round-trip… More

7-Eleven tests NFC kiosks

June 6th, 2012

Two 7-Eleven convenience stores in the New York area are testing standalone NFC kiosks to encourage shoppers to check in and collect offers and discount coupons when they visit. The kiosks, from Solekai Systems and mobile solutions start-up Raging Mobile, are designed to help drive in-store item sales while luring foot traffic to brick-and-mortar shop fronts, reports Twice.

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