New York

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite's mTag NFC platform, San Francisco-based Teak's signage and out-of-home media buyer Kinetic's consultancy. Deployed on Cemusa newsstands and transit... More

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT's... More

Retail specialist Think&Go NFC has introduced a new version of its NFC Shopping system at the NRF tradeshow in New York. The system, launched in April 2011, is a cross-channel solution that offers shoppers extra... More

NFC and RFID tag provider Smartrac has partnered with a number of NFC and RFID specialists to provide visitors to the National Retail Federation's annual convention and expo in New York on 14-15 January with... More

Wincor Nixdorf is to unveil a mobile wallet solution for retailers, supporting both NFC and QR code payments, at the NRF show in New York next week. "The Wincor Wallet provides an ideal platform for... More

UK-based NFC specialist Proxama is expanding overseas with the opening of an office in the US. "We expect 2013 to be a big year for NFC across the globe so having a presence in New... More

Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month. The hackathons take place over separate weekends — the first... More

Google is promoting adoption of its Google Wallet service in the New York area with the offer of a free trip to the beach this weekend. "On Saturday, July 14th, we'll be paying for round-trip... More

Two 7-Eleven convenience stores in the New York area are testing standalone NFC kiosks to encourage shoppers to check in and collect offers and discount coupons when they visit. The kiosks, from Solekai Systems and... More

A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More

US broadcaster NBC has extended an agreement with Verifone which will see the television network's content and ads appear on the POS company's payment-enabled out-of-home advertising system. Verifone Media has screens in 12,000 taxis —... More

Google, Sprint and Samsung are taking Google Wallet across the US on a five city roadshow that will allow consumers to test out the NFC service in selected retail stores. The roadshow, already live in... More

"Ever since this Google thing, there's been lots of problems," a cashier at American Eagle Outfitters has confided to a reporter from AdAge. A roadtest of Google Wallet in New York, in which the publication... More

New Jersey Transit has become the first public transportation operator to announce plans to enable travellers to pay for fares with Google Wallet-enabled NFC phones. More

Google has uploaded a video to YouTube that shows consumers using Google Wallet to make payments in a range of retail outlets in New York and in San Francisco. The video includes footage of Google... More

Google has issued an updated version of its Google Wallet app which brings improvements to getting special offers, more transaction details, a better tutorial section and user interface upgrades — along with unspecified bug fixes. More

Shoppers at the flagship Times Square branch of American Eagle Outfitters can now use an NFC phone to make payments, earn reward points and collect or redeem special offers. More

Paypal is to open a demonstration space in the heart of New York to show off its new retail payment technologies. Merchants will be able to visit the pop-up store from next month to see... More

Customers can now use their NFC mobile phones to make payments, redeem coupons and receive rewards via Google SingleTap terminals installed at more than one hundred of the office supplies chain's stores in five US regions. More

For four hours on 22 September it will be possible to use an NFC smart poster to interact with advertisements and promotions displayed on one of the New York landmark's iconic giant advertising billboards. More