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    Nikkei Asian Review

    News about Nikkei Asian Review.

    Apple targets cashless society

    October 18th, 2016

    Apple is planning to “pour further resources” into Apple Pay in Japan and across other Asian markets in an attempt to promote a cashless society. “We would like to be a catalyst for taking cash out of the system,” Apple CEO Tim Cook told Nikkei Asian Review. “We don’t think the consumer particularly likes cash.” Apple’s iPhone 7 flagship device will take Apple Pay to Japan utilising Sony FeliCa NFC technology this month.