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    Norwich

    News about Norwich.

    Droplet to close down

    July 18th, 2016

    UK-based mobile payment and rewards platform Droplet is to be discontinued. “We never got to the scale to make Droplet viable as a profit-making business,” CEO Steffan Aquarone says. “We will now be seeking a buyer for the technology, support materials and know-how we’ve built.” British brewer Adnams launched Droplet in 12 stores and 50 pubs in April 2015. More than 100 retailers in Norwich teamed up with the company for a mobile payment loyalty scheme in September.

    London buses get on board beacon rollout

    July 1st, 2015

    Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.

    Exterion to roll out beacons across public transport in the UK

    May 20th, 2015

    Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows… More

    Pub chain picks Droplet’s fee-free mobile payments and rewards

    April 22nd, 2015

    British brewer Adnams is to roll out a mobile payments and rewards service in its 12 stores and 50 pubs across East Anglia and London this summer using a fee-free platform provided by UK startup Droplet. More

    Norwich buses get Bluetooth beacons that deliver offers to passengers on the move

    November 25th, 2014

    UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six… More

    UK city to run NFC, QR and BLE shopper marketing pilot

    July 11th, 2014

    Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More