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Out-of-home (OOH)

News about Out-of-home (OOH) and NFC.

Paramount promotes Noah with NFC

April 4th, 2014

Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

eBay runs NFC ads on tables in coffee shops

April 4th, 2014

eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site’s home and garden, DIY and technology sections. The campaign is being delivered using a… More

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

NYC gets NFC ads at bus stops

March 18th, 2014

Bus stops in a number of New York City metro areas have been equipped with Thinaire‘s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,“ says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

Aldi recruits graduates with NFC campaign at universities

February 25th, 2014

Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the company’s graduate scheme. By tapping their NFC smartphone on the NFC-enabled… More

AIB promotes Me2U via NFC

January 20th, 2014

Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

Marvel promotes Thor with NFC tables

November 20th, 2013

Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants. More

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

Statoil runs Heathrow NFC campaign

November 13th, 2013

Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More

Call of Duty: Ghosts goes NFC

November 4th, 2013

Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations. Passers-by who tap their NFC phone to a… More

Capital adds NFC to signage

November 4th, 2013

Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market. NFC will be used to allow consumers to get information by tapping their NFC phone to automatically open a web page linked to the advertised product.

Adelaide Airport adds NFC ads

October 30th, 2013

NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals. The move is part of an A$2.2m contract signed by the Australian airport with out-of-home media specialist Ooh! Media and work is due to be completed by the end of 2013.

CBS Outdoor picks Proxama for NFC

October 29th, 2013

Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

News Corp runs NFC campaign in Sydney

October 16th, 2013

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download… More

Vogue tries NFC in New York taxis

October 8th, 2013

Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled… More

Lloyds Pharmacy promotes new branding via NFC

October 8th, 2013

Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74… More

Posterscope picks Proxama for out-of-home advertising

October 2nd, 2013

Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s… More

Westfield London shopping centre gets NFC

September 23rd, 2013

The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK…. More

Disney runs NFC advertising campaign in France

September 19th, 2013

Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and… More

Tabletalk debuts NFC Tablewraps

September 18th, 2013

Ambient advertising specialist Tabletalk Media is embedding NFC tags from Proxama in its large Tablewrap stickers after deciding the public’s adoption of NFC has increased significantly. The company operates table top advertising networks in universities,… More

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