News about Out-of-home (OOH).
October 11th, 2016
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform….
May 4th, 2016
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.
March 30th, 2016
Consumers in major shopping centres across Australia can now donate to veteran support group Walking Wounded by tapping a contactless card against advertising screens that have been activated for payment by out of home media provider oOh!media.
March 11th, 2016
PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media.
July 1st, 2015
Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.
June 16th, 2015
Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,…
May 26th, 2015
Denmark’s Danske Bank is to build support for mobile commerce platform PowaTag into its MobilePay app, allowing two million Danes to order and pay for goods with their smartphones via ‘virtual boutiques’ generated by PowaTag…
May 20th, 2015
Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows…
March 30th, 2015
Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences.
January 14th, 2015
Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones. The platform will be rolled out by out-of-home media owner Clear Channel.
November 25th, 2014
UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six…
July 18th, 2014
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the…
July 11th, 2014
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement…
May 19th, 2014
Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network…
May 12th, 2014
A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores. Merchants…
May 6th, 2014
More than 1,000 film fans attending last month’s Tribeca Film Festival tapped a promotional poster with an NFC phone to get a free movie ticket, technology providers HID Global and Tamoco report. Overall, the posters…
April 4th, 2014
Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s…
April 4th, 2014
eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site’s home and garden, DIY and technology sections. The campaign is being delivered using a…
March 25th, 2014
Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in…
March 18th, 2014
Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.