Out-of-home (OOH)

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite's mTag NFC platform, San Francisco-based Teak's signage and out-of-home media buyer Kinetic's consultancy. Deployed on Cemusa newsstands and transit... More

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT's... More

"We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting," says Paul Meadows, the UK leisure company's head of brand. More

Outdoor advertising company Clear Channel has launched 'Human vs Machine', a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC... More

Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform. The Amplify solution will be deployed across the company's network of 3,100... More

The Tap4Offers platform has been installed in 360 of the UK rail operator's carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More

Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise... More

"We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration," technology provider Tapit's Niklas Bakos told NFC World. "Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge." More

Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More

Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel's new platform.  More

Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC. The campaign, created by Australian digital agency Amnesia Razorfish, showcases work created by up-and-coming artists on the... More

The video advertising display owner will be using NFC specialist Blue Bite's mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More

Microsoft is promoting its Office 365 service via a smart poster campaign, using Tapit's NFC platform. Consumers can tap their NFC phone to the poster, or scan a QR code, to enter a competition to... More

"This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience," says the retailer. More

The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, "with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks." More

Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new "fat-busting" soda drink. More

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

Rock the Vote, an organisation which aims to motivate young people to vote in this year's US presidential election, is including NFC tags in its out-of-home media campaign. "With less than 50 days left until... More

Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial in... More

Shoppers at the French supermarket chain's Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer's cash register. More