Saturday 28 November 2015 | RSS


    Out-of-home (OOH)

    News about Out-of-home (OOH).

    London buses get on board beacon rollout

    July 1st, 2015

    Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.

    Gimbal aims to turn any Bluetooth Low Energy device into a beacon

    June 16th, 2015

    Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,… More

    Danske Bank to integrate PowaTag platform with mobile payments app

    May 26th, 2015

    Denmark’s Danske Bank is to build support for mobile commerce platform PowaTag into its MobilePay app, allowing two million Danes to order and pay for goods with their smartphones via ‘virtual boutiques’ generated by PowaTag… More

    Exterion to roll out beacons across public transport in the UK

    May 20th, 2015

    Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows… More

    82% of UK marketers unaware of NFC OOH advertising

    March 30th, 2015

    Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More

    Glasgow to get NFC bus shelters

    January 14th, 2015

    Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones. The platform will be rolled out by out-of-home media owner Clear Channel.

    Norwich buses get Bluetooth beacons that deliver offers to passengers on the move

    November 25th, 2014

    UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six… More

    Clear Channel launches NFC advertising in the US and Canada

    July 18th, 2014

    Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

    UK city to run NFC, QR and BLE shopper marketing pilot

    July 11th, 2014

    Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

    US sports venues to get interactive displays

    May 19th, 2014

    Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

    UK shopping centre runs multi-retailer NFC marketing pilot

    May 12th, 2014

    A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores. Merchants… More

    Tribeca Film Festival fans get free passes via NFC

    May 6th, 2014

    More than 1,000 film fans attending last month’s Tribeca Film Festival tapped a promotional poster with an NFC phone to get a free movie ticket, technology providers HID Global and Tamoco report. Overall, the posters… More

    Paramount promotes Noah with NFC

    April 4th, 2014

    Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

    eBay runs NFC ads on tables in coffee shops

    April 4th, 2014

    eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site’s home and garden, DIY and technology sections. The campaign is being delivered using a… More

    Clear Channel to take NFC advertising global

    March 25th, 2014

    Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

    NYC gets NFC ads at bus stops

    March 18th, 2014

    Bus stops in a number of New York City metro areas have been equipped with Thinaire’s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,” says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

    Aldi recruits graduates with NFC campaign at universities

    February 25th, 2014

    Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the company’s graduate scheme. By tapping their NFC smartphone on the NFC-enabled… More

    AIB promotes Me2U via NFC

    January 20th, 2014

    Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

    Marvel promotes Thor with NFC tables

    November 20th, 2013

    Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants. More

    Google Play Music gets NFC promotion on Australian public transport

    November 13th, 2013

    Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

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