Astral Media, one of the largest media firms in Canada, is adding NFC to its street furniture in Toronto and Montreal... More
Out-of-home (OOH)
Blue Bite reports results of US NFC marketing campaign
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
NBC offers sales in taxis
US broadcaster NBC has extended an agreement with Verifone which will see the television network’s content and ads appear on the POS company’s payment-enabled out-of-home advertising system. Verifone Media has screens in 12,000 taxis — including 6,800 NFC-enabled cabs in New York — 60,000 gas stations and some 1m retailers... More
Coca-Cola tests NFC advertising in Singapore
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore... More
Starbucks China adds NFC to festive check-in campaign
The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline. More
Old Navy tests NFC ads in Miami
The US clothing retailer is running Spanish language NFC-enabled advertisements at bus shelters in Miami, targeted at “mobile savvy” Hispanic shoppers. More
NFC helps Battlefield 3 dominate Waterloo
EA Games has taken over eighteen outdoor media panels near the UK’s busiest railway station for the launch of its latest blockbuster game, Battlefield 3 — and several feature NFC... More
Clear Channel brings NFC to London’s Oxford Street
One hundred locations in central London’s busiest streets are to be equipped with digital advertising displays that include 72-inch HD screens and NFC. More
Newad lets shoppers buy direct from ad posters
The indoor advertising network is adding NFC to poster sites in university and college campuses across Canada that will allow students to purchase advertised products from their NFC phones, as well as to download promotional coupons and product information. More
Clear Channel enters NFC advertising market
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More
Australian supermarket Coles tests outdoor NFC with Adshel
Fifty outdoor advertising sites in Melbourne have been equipped to allow consumers to download exclusive cookery recipes and video cookbooks via either WiFi or NFC. More
JCDecaux Australia to add NFC to out-of-home advertising network
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
NFC demo to take place in Times Square
For four hours on 22 September it will be possible to use an NFC smart poster to interact with advertisements and promotions displayed on one of the New York landmark’s iconic giant advertising billboards. More
NFC marketers form global alliance
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More
3GTV adds NFC to grocery store shelves
“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network. More
TNT promotes TV series with NFC-enabled New York storefront
The ambitious campaign saw out-of-home agency Pearl Media convert a shop window into a crime scene that let passers by interact with the display to solve a murder mystery and sign up for alerts from the show via NFC, QR codes and Bluetooth. More
US TV network VH1 tests NFC smart posters
“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More
NFC-enabled advertising network plans IPO
Out-of-house (OOH) media company RMG Networks, which unveiled an NFC-enabled advertising network in April, is in talks with banks about an initial public offering (IPO) to raise more than US$250m, Bloomberg reports:... More
X-Men movie to get NFC smart poster campaign in London
Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More
Hotels.com and New York Times back NFC advertising venture
San Francisco will be the testbed for Reach Media Group and Blue Bite’s new mTag NFC service, which will deliver location-specific information and offers to consumers. More