Astral Media, one of the largest media firms in Canada, is adding NFC to its street furniture in Toronto and Montreal... More
Outdoor advertising
Coca-Cola tests NFC advertising in Singapore
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore... More
Starbucks China adds NFC to festive check-in campaign
The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline. More
Old Navy tests NFC ads in Miami
The US clothing retailer is running Spanish language NFC-enabled advertisements at bus shelters in Miami, targeted at “mobile savvy” Hispanic shoppers. More
NFC helps Battlefield 3 dominate Waterloo
EA Games has taken over eighteen outdoor media panels near the UK’s busiest railway station for the launch of its latest blockbuster game, Battlefield 3 — and several feature NFC... More
Clear Channel brings NFC to London’s Oxford Street
One hundred locations in central London’s busiest streets are to be equipped with digital advertising displays that include 72-inch HD screens and NFC. More
Clear Channel enters NFC advertising market
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More
Australian supermarket Coles tests outdoor NFC with Adshel
Fifty outdoor advertising sites in Melbourne have been equipped to allow consumers to download exclusive cookery recipes and video cookbooks via either WiFi or NFC. More
JCDecaux Australia to add NFC to out-of-home advertising network
The global out-of-home advertising leader has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network. More
NFC marketers form global alliance
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More
X-Men movie to get NFC smart poster campaign in London
Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More
Clear Channel CEO says NFC will ‘transform’ billboard advertising
The CEO of billboard advertising giant Clear Channel International has said the introduction of near field communication technology to billboard advertising will be “transformative” for the industry... More