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    Pepsi

    News about Pepsi.

    Pepsi NFC case study now available

    September 4th, 2014

    A case study that details an NFC-based shopper marketing service tested by soft drinks giant Pepsi is now available to download free of charge from the NFC World+ Knowledge Centre. The study, produced by solution provider Rehrig Pacific, explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome and details the results of the campaign.