inMarket hits 18% of US mobile shoppers

Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore... More



Samsung launches Proximity mobile marketing platform

Samsung Proximity

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More




NFC World

HID reports on NFC healthcare pilot

A care worker tracking pilot that used a Medicaid-compliant NFC tag platform developed by HID Global has cut 30 seconds from the time taken for a carer to check in to a client’s location and resulted in a 100% authentication accuracy rate, the company reports... More



The Shard gets BLE beacons

London’s highest viewing gallery is to deploy Bluetooth beacons 800 feet (243m) above the city at the top of its tallest building. Aruba will supply the The View at The Shard with BLE beacons and a software platform to deliver information about notable landmarks visible from the tourist attraction to visitors’ mobile devices... More






Revolution Money founder raises funds for location-based marketing venture

Hangit's Jason Hogg

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More




InMarket reports on attitudes to beacon messages

Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found... More