Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
Nike promotes running app via NFC
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Far EasTone picks Morpho for NFC payments and rewards pilot
Taiwanese carrier Far EasTone has chosen ID technology provider Morpho to provide the TSM platform for its upcoming NFC payments trial, which will see users able to make purchases in stores, pay for public transportation and participate in loyalty programs... More
Isis to launch NFC mobile payments across the US in 2013
NFC mobile payments are to be available to consumers across the United States from “later this year” following successful pilots in Austin, Texas and Salt Lake City, Utah, the Isis joint venture between carriers AT&T Mobility, T-Mobile and Verizon Wireless has announced... More
Linkett transforms ordinary TVs into interactive ad panels
Canadian digital signage network WestonExpressions has introduced Linkett, a device that plugs into a USB or HDMI connection to transform standard TVs into NFC-enabled interactive advertising displays... More
iCashTV adds NFC to in-store advertising platform
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US... More
World Swimming Champs use NFC
The World Swimming Championships, currently taking place in Barcelona, is using Connecthings’ AdTag platform to promote the event and make information available to spectators... More
SocGen launches NFC payments in Strasbourg
French banking group Société Générale is now offering an NFC payments service to customers in the city of Strasbourg and plans to roll out the service nationwide, using a TSM platform provided by Oberthur Technologies... More
Japanese library adds NFC tags
A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a lending library into a modern “problem solving” service for local citizens... More
NFC ads deliver recipes that change with the weather
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
Post Foods promotes breakfast cereal with NFC
Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand... More
Topps promotes baseball cards with NFC
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes... More
HP pushes NFC in Japan
Hewlett Packard will use Tapit’s NFC platform at 14 seminars across Japan this summer... More
Acardo and CorFire sign NFC coupon partnership
Couponing technology provider and clearinghouse Acardo, which serves more than 10,000 retail locations across Europe, has signed a strategic partnership deal with mobile commerce specialist CorFire to enable NFC acquisition and redemption of vouchers through mobile wallets... More
Hang Seng launches NFC payments service
Hong Kong’s Hang Seng Bank has launched an NFC mobile payment service in partnership with mobile network operator PCCW Mobile, MasterCard, Gemalto and Samsung Electronics... More
NFC couponing service launches in Tokyo stores
Korean mobile network operator SK Telecom‘s subsidiary SK Planet has launched an NFC couponing service in the Shin-Okubo neighbourhood of Tokyo, the centre of the city’s Korean community, in partnership with Japanese carriers KDDI and Softbank Mobile... More
NFC transit ticketing service goes live in French city of Caen
An NFC mobile ticketing service for public transportation is now live in the Caen la Mer region of France, allowing passengers to validate their tickets with a tap of their mobile phone... More
Wooshping adds music to Spotify playlists via NFC
UK-based Wooshping has shown how bands can use NFC tags to allow fans to add their music to Spotify playlists, so just tapping a smart poster can start a track playing... More
Weve to launch NFC payments in the UK in 2014
Weve, the mobile advertising and payments joint venture formed last year by UK mobile network operators Vodafone, EE and O2, aims to launch a mass market NFC payments service “by next year”, CEO David Sear has told the Financial Times... More
China Mobile and China UnionPay launch NFC payments service
China Mobile, the world’s largest mobile network operator, and Chinese bank card association China UnionPay have announced that their NFC payments service is now live in more than fourteen Chinese cities, including Shanghai, Beijing and Guangzhou — and eight banks have signed up to make use of the partners’ platform... More
Winkworth estate agents adds NFC keyrings in London
Estate agent Winkworth‘s Knightsbridge, Chelsea and Belgravia office is using NFC keyrings to deliver detailed information about properties to customers... More