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    Proximity Mobile Marketing (PMM)

    News about Proximity Mobile Marketing (PMM).

    SmarTone unveils Kiss mobile marketing platform with NFC payments and Bluetooth beacons

    August 7th, 2015

    Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons… More

    Maple Leafs install beacons for draft party

    June 30th, 2015

    Fans of Toronto Maple Leafs will be able to win prizes, interact with Legends Row and explore activities on their smartphones during the hockey team’s draft party via beacons from mobile proximity platform Rover. “Our priority is creating the best experience for our fans and the technology available through companies like Rover provides some exciting possibilities,” says Maple Leafs’ Shannon Hosford.

    Exterion to roll out beacons across public transport in the UK

    May 20th, 2015

    Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows… More

    UK city to run NFC, QR and BLE shopper marketing pilot

    July 11th, 2014

    Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

    Creative Orchestra opens proximity mobile marketing agency

    September 25th, 2013

    London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency. “What every client wants is to connect the consumer with their brand on the mobile platform,” says Nigel… More