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    Target tests Bluetooth beacons in 50 US stores

    August 6th, 2015

    US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app…. More

    Brioche Dorée pilots mobile coupons and payments in 20 stores

    May 8th, 2014

    Groupe Le Duff, owner of 1,260 restaurants and bakeries, is piloting a mobile wallet developed by mobile shopping solutions provider Airtag in 20 of its Brioche Dorée quick service bakery outlets in France. The mobile… More

    Bookstore Libri pilots NFC service in Hungary

    June 13th, 2013

    An NFC mobile shopping application developed by mobile financial services provider SafePay Systems has achieved an overall satisfaction rate of 90% with shoppers who used the service during a pilot at Hungarian bookstore chain Libri… More

    Isis sets out its new NFC strategy

    May 24th, 2011

    The NFC joint venture between AT&T, Verizon and T-Mobile has fundamentally changed the way it plans to bring NFC to market. But that doesn’t mean Isis is scaling back, the company’s Jaymee Johnson has told NFC World. In fact, he says, “we are pretty drastically accelerating the scope of what we are bringing to market.” More