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San Francisco

News about San Francisco.

Macy’s unveils mobile payments and customer marketing plans

September 17th, 2014

Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers. The plans include Bluetooth… More

Levi’s Stadium adds BLE beacons

August 21st, 2014

The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports. “They can also be used to send them alerts about specials from concession stands and other promotions.”

BLE guides the blind at SFO

August 5th, 2014

Visually-impaired travellers at San Francisco International Airport (SFO) are now being guided through terminals via Bluetooth Low Energy (BLE) beacons supplied by Indoo.rs. Some 500 devices have been placed at boarding gates, restaurants and power outlets to trigger audible calls on a passenger’s smartphone when in beacon range. “The prototype version will undergo additional testing and refinement before being released for use by the traveling public,” SFO says.

Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

July 17th, 2014

Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

Tapit powers Google I/O and Game of Thrones NFC promotions

July 2nd, 2014

NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks. Google Music used Tapit at the internet giant’s developer conference in San Francisco last week to deliver free music to… More

InMarket reports positive consumer response to Bluetooth beacons

June 19th, 2014

Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

Priceline CEO outlines its plans for OpenTable

June 16th, 2014

“In the area of mobile, there is just tremendous opportunity to enhance the end-to-end experience in both the accommodation business as well as the restaurant business by leveraging mobile as an asset,” Darren Huston, president… More

Priceline buys OpenTable for $2.6bn

June 13th, 2014

Priceline, the world’s leading accommodation booking platform, is to buy restaurant booking service OpenTable for $103 per share in an all-cash transaction valued at US$2.6billion. OpenTable, which has been testing mobile payments in San Francisco, has seated more than 125million diners worldwide while one million guests stay in accommodation booked by Priceline every night.

Samsung includes NFC and BLE in first Tizen phone

June 3rd, 2014

Samsung has announced the first commercially available phone based on its Tizen operating system, and it will come with NFC. The Samsung Z is a 4.8-inch touchscreen smartphone with a 2.3GHz quad core processor and… More

SF Soup to add iBeacons

May 15th, 2014

San Francisco Soup Company, operator of 17 soup, salad and sandwich restaurants around the Bay Area, has selected mobile solutions provider Punchh to create a customised mobile guest rewards program. Bluetooth Low Energy (BLE) beacons will “automatically identify loyalty program members with Bluetooth-enabled smartphones as they come near to or enter a SF soup restaurant”, the company says. The new program will launch next month on both iOS and Android.

Vogue tries NFC in New York taxis

October 8th, 2013

Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled… More

America’s Cup fans get access to commentary via NFC

September 24th, 2013

Spectators at sailing’s prestigious America’s Cup are being immersed in the action this week thanks to Livecard kit, a multi-channel receiver authenticated by an NFC card that gives access to live conversations from crew members… More

News America Marketing rolls out NFC advertising in US stores

July 30th, 2013

Coupon publisher News America Marketing (NAM) is making NFC at-shelf promotions available to the majority of its 52,000 member retail network in the US, in partnership with NFC specialist Thinaire. The new SmartSource with NFC… More

Blue Bite puts NFC ads into 5,000 US taxis

May 16th, 2013

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s… More

New York City to pilot NFC parking meters

April 12th, 2013

The New York City Department of Transportation is to pilot test PayByPhone‘s mobile payments system, which is already live in San Francisco, Miami, London and Vancouver, in an 18 block area of the Belmont Business… More

Moneto hits the shops

November 28th, 2012

DeviceFidelity’s NFC mobile wallet solution is now available at MetroPCS stores in the San Francisco Bay Area. The Moneto Android kit is based on a prepaid MasterCard account and uses an NFC-enabled microSD card to add PayPass-compatible contactless payment to Android phones “whether or not they are carried by MetroPCS”. Instant rewards and cash back offers have now also been added to the service.

Identive launches NFC tag platform

November 28th, 2012

Identive has launched a web-based platform that allows consumers and businesses to easily deploy and manage NFC tag applications. The TagTrail mobile services platform, announced this week at Wima in San Francisco, allows users to… More

Kraft, NAM and Thinaire report on Bay Area NFC grocery store pilot

October 17th, 2012

The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More

Tapped to run NFC hackathons in three US cities

October 4th, 2012

Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month. The hackathons take place over separate weekends — the first is… More

Google unveils Nexus 7 tablet with NFC

June 27th, 2012

Google has unveiled its hotly anticipated Nexus tablet at the Google I/O developers’ conference in San Francisco. The Nexus 7 is a 7-inch NFC tablet made by Asus. It runs Android 4.1 Jelly Bean and… More

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