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    Sarah Speake

    News about Sarah Speake.

    82% of UK marketers unaware of NFC OOH advertising

    March 30th, 2015

    Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More