Shelf-edge labels

Chip maker AMS has announced full availability of a new NFC chip which is designed to be integrated into a wide range of electronic devices to enable them to interact with NFC phones. The AS3953,... More

Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery. The passive labels can be updated via an NFC phone and can also be used by NFC phone... More

Retail specialist Think&Go NFC has introduced a new version of its NFC Shopping system at the NRF tradeshow in New York. The system, launched in April 2011, is a cross-channel solution that offers shoppers extra... More

A new developer kit from STMicroelectronics is designed to provide engineers with everything they need to start designing battery-free electronic applications that can exchange data with NFC smartphones. The M24LR Discovery Kit is based on... More

The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More

Shoppers at the French supermarket chain's Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer's cash register. More