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    Shoes

    News about Shoes.

    Sweatcoin pays Brits to get fit

    May 6th, 2016

    UK consumers will soon be rewarded whenever they are physically active with Sweatcoin — a virtual currency that can be earned by exercising and then exchanged at select retailers via a mobile app set to launch next week. “Sweatcoin offers one coin for every 1,000 steps,” Reuters reports. “Within weeks, users can have enough to exchange for fitness products or services in its marketplace. Rewards include Vivobarefoot running shoes, Kumira infra-red clothing and fitness classes from Wonderush or BoomCycle.”

    US department stores add NFC tags to shoes

    November 25th, 2013

    Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not,… More

    Adidas adds NFC to running shoes

    June 19th, 2013

    Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see… More