NFC World

Sneaker Con uses NFC tags to verify the authenticity of traded trainers

Sneaker Con bets NFC will keep fakes off its new shoe-selling app — Engadget — “Every time you buy a pair from the Sneaker Con application, it’ll come with a physical tag attached to the shoes that features NFC. This Legit Tag comes loaded with information about the sneaker you’re getting (including the model name, size, condition and SKU number). To see that, all you have to do is open the Sneaker Con app and tap the authentication tab.”





NFC World

US department stores add NFC tags to shoes

Thinaire

Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not, get details of the nearest store that has stock available or place an online order for later delivery... More


NFC World

Adidas adds NFC to running shoes

An Adidas NFC lace jewel

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More