Golden Goose adds NFC tags to limited edition sneakers
Upmarket sneaker brand Golden Goose is including NFC tags in its new Yeah sneakers, to provide buyers with the ability to validate the authenticity of their €410 purchase... More
Upmarket sneaker brand Golden Goose is including NFC tags in its new Yeah sneakers, to provide buyers with the ability to validate the authenticity of their €410 purchase... More
Sneaker Con bets NFC will keep fakes off its new shoe-selling app — Engadget — “Every time you buy a pair from the Sneaker Con application, it’ll come with a physical tag attached to the shoes that features NFC. This Legit Tag comes loaded with information about the sneaker you’re getting (including the model name, size, condition and SKU number). To see that, all you have to do is open the Sneaker Con app and tap the authentication tab.”
You’ll get a kick out of this: Qualcomm patents the ‘Internet of Shoes’ — The Register — “Qualcomm sees the shoes not only logging steps and helping navigation, but also monitoring the user’s gait, using the vibration motors to tell users when they should speed up their pace, and tracking both blood pressure and heart rate.”
Pizza Hut has unveiled a pair of shoes with a button that lets wearers order pizza and get it delivered... More
UK consumers will soon be rewarded whenever they are physically active with Sweatcoin — a virtual currency that can be earned by exercising and then exchanged at select retailers via a mobile app set to launch next week... More
Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not, get details of the nearest store that has stock available or place an online order for later delivery... More
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More