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    Simon Atkinson

    News about Simon Atkinson.

    Survey reports on consumer attitudes to next-gen loyalty

    November 29th, 2011

    “There is undoubtedly consumer appetite for using new technologies when the benefits are made clear,” says Ipsos Mori boss Simon Atkinson. “For consumers who are worried about embracing technology changes, and the older generation in particular, the answer is likely to lie in offering existing services in tandem with new.” More