Smart posters

"With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime," says the online fashion and lifestyle portal's Nikhil Rungta.  More

The new platform allows consumers to charge the cost of small purchases to their mobile phone bill by tapping tags affixed to promotional merchandise, advertising displays, posters and products as well as tags built into key fobs, pens and more. More

The winners of this year's Wima NFC competition have been announced — with Think&Go NFC scooping three awards. The NFC retail specialist's Tim Baker picked up awards for Best Retail Solution for NFC Shopping and... More

The Go Short film festival, held in the Dutch city of Nijmegen from 13 to 17 March, used NFC tags to provide movie-goers with information on upcoming screenings and locations. Netherlands-based startup Tag N Tap... More

Telecom Italia has launched a new initiative, in collaboration with Unicoop Tirreno, allowing employees to order grocery deliveries at work using NFC smart posters placed around their offices. Staff need to register online with the... More

Interactive sign maker Signbox has chosen Proxama's TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership "creates a powerful and persuasive product offer for brand custodians, retailers and campaign... More

Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers. The platform will enable retailers to distribute vouchers and coupons to shoppers via NFC-enabled... More

BlackBerry has launched an NFC-led campaign in the UK to promote its new BlackBerry Z10 mobile phone. The mobile phone maker has teamed up with NFC specialist Proxama and experiential marketing agency Experience Worldwide to... More

The GSM Association and the city of Barcelona have chosen France-based NFC specialist Connecthings to implement a series of NFC "smart access points" around Barcelona during the 2013 Mobile World Congress. The NFC access points... More

The display technology enables NFC phone users to interact with video promotions, to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket. More

Samsung is promoting the NFC S-Beam capabilities of its Galaxy smartphones with a smart poster-based store-within-a-store in Hong Kong. The Galaxy Pop-Up Store concept was developed by Hong Kong-based mobile and NFC specialist Aigens and... More

Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer. The "Box... More

Indian video games retailer Game4u has installed smart posters in its stores that let NFC phone users tap their handset to "like" the retailer on Facebook. Game4u's NFC platform is provided by Mumbai-based JusTap! More

Participants in the trial can use their NFC phones on Milan's public transport network, in around 1,000 stores and to access interactive information services. More

Shoppers at the French supermarket chain's Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer's cash register. More

Canada's Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts. Over the summer months more than 80 NFC-enabled posters will... More

Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker's 2013 Subaru BRZ sports coupe. More

UK-based Signbox has introduced a new, weatherproof version of its Enlighten NFC smart poster that can be deployed out of doors. The new version is available in different sizes and, for high footfall areas, can... More

A poster campaign for British charity Missing People uses NFC tags to enable users to listen to a recording of a phone call made to the charity in order to "create an immediate emotional response to the advertisement and help the charity demonstrate what it's like for those who don't know how to make that first call." More

"The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action," according to an analysis of the largest NFC out-of-home advertising trial to date. More