News about Smart posters and NFC.
February 28th, 2014
OBB, Austria’s national rail operator, is to equip 850 stations and stops with NFC information boards so travellers can receive real-time information about the arrival and departure times of their trains directly to their mobile…
February 27th, 2014
Hotels, bars, pubs and restaurants listed on Tripadvisor can now let customers leave reviews with a tap of their NFC phone, using a new service from Wooshping that connects customers directly to the venue’s Tripadvisor page. A range of posters, table tents, stickers and keyfobs can be used to promote the service. QR codes can also be offered for those without an NFC phone.
February 19th, 2014
Mobile network operator Orange is to commercially launch NFC ticketing services in the Spanish cities of Malaga and Valencia in the coming months, following successful pilot phases that have been underway in Malaga since February…
November 27th, 2013
Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.
November 13th, 2013
Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia.
November 6th, 2013
The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru. For Birmingham’s…
October 10th, 2013
A group of leading UK retailers have participated in an NFC treasure hunt, developed by MoLo Rewards and the Association of Town & City Management. The contest is now set to be run in up…
October 9th, 2013
Nokia Music and UK-based NFC specialist Wooshping have teamed up to offer exclusive music playlists via NFC posters and stickers to gig goers at New York’s Webster Hall.
October 8th, 2013
Students and staff at Queen Mary, University of London can now find out more about the university’s research and activities through NFC posters placed at the institution’s Mile End campus. NFC marketing provider Tamoco‘s tag management platform is being used to manage and update the content delivered via the posters. Additional campuses are due to be added in the coming weeks.
October 1st, 2013
Architectural sign maker Signbox has been chosen by StepJockey, a service that allows sets of stairs to be mapped and rated for calorie burn, to create NFC-enabled signs designed to encourage people to climb more…
September 26th, 2013
NFC and RFID tag manufacturer Smartrac has launched a new tag that is designed to provide a high performance and cost-effective option for high volume NFC applications that require simple URL addresses and unique identifiers…
September 19th, 2013
Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and…
September 10th, 2013
A British college has used NFC touch points placed around its campus to help foreign language students improve their English — and found that the NFC tags offer a number of important advantages over an earlier version that used QR codes.
September 3rd, 2013
Electronics retailer Media Markt has begun testing ‘shopping walls’ at a Moscow subway station, in partnership with the Moscow Department of Transportation. The concept makes use of both NFC and QR codes and will run until November.
August 29th, 2013
August 27th, 2013
Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags. “We currently have two live campaigns…
August 12th, 2013
Starwood Preferred Guest, the loyalty programme from international hotel chain Starwood Hotels, is using NFC to help promote downloads of its newly launched Chinese Android app. Visitors can now download the SPG mobile app by…
August 5th, 2013
Online retailer DIY-Tool.com is to launch a physical “shopping wall” that makes use of NFC tags and QR codes, using a new platform developed by Tokyo-based Aquabit Spirals, NFC vendor Tapit and application development company…
June 26th, 2013
Korean mobile network operator SK Telecom‘s subsidiary SK Planet has launched an NFC couponing service in the Shin-Okubo neighbourhood of Tokyo, the centre of the city’s Korean community, in partnership with Japanese carriers KDDI and…
June 24th, 2013
A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC. The ‘Food…