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Smart posters

News about Smart posters.

Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars

August 26th, 2014

Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across… More

Vodafone Italia pilots smart shopping posters

July 29th, 2014

Vodafone Italia is working with high-end Italian food market chain Eataly on a pilot project that lets 2,500 staff tap their NFC phone or scan a QR code on a smart poster to order and pay for groceries that are then delivered to their home or office. The posters come in a range of sizes and can be applied to various surfaces, enabling them to be placed in a wide range of locations, the partners say.

UK city to run NFC, QR and BLE shopper marketing pilot

July 11th, 2014

Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

Tapit powers Google I/O and Game of Thrones NFC promotions

July 2nd, 2014

NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks. Google Music used Tapit at the internet giant’s developer conference in San Francisco last week to deliver free music to… More

Samsung launches VIP program for NFC phone owners

June 30th, 2014

Samsung is providing Galaxy NFC device owners with a range of exclusive rewards and incentives via a new service that offers access to VIP lounges and suites, seat upgrades and vouchers for concessions and merchandise… More

French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

June 2nd, 2014

French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

Silicon Craft unveils NFC smart poster with multiple touchpoints

May 29th, 2014

Thailand-based technology provider Silicon Craft Technology (SCT) has shown off a low-cost interactive poster that contains multiple touchpoints, enabling one NFC interface to be used to provide consumers with a range of content, coupons and… More

UK shopping centre runs multi-retailer NFC marketing pilot

May 12th, 2014

A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores. Merchants… More

Tribeca Film Festival fans get free passes via NFC

May 6th, 2014

More than 1,000 film fans attending last month’s Tribeca Film Festival tapped a promotional poster with an NFC phone to get a free movie ticket, technology providers HID Global and Tamoco report. Overall, the posters… More

London venue picks Poken to add NFC interactions to events

May 6th, 2014

Exhibition and convention centre ExCel London is to use technology from Poken to provide event organisers with an NFC-based digital networking and content collection platform. Poken’s USB NFC devices enable event visitors to swap digital… More

OBB to equip 850 railway stations and stops with NFC information boards

February 28th, 2014

OBB, Austria’s national rail operator, is to equip 850 stations and stops with NFC information boards so travellers can receive real-time information about the arrival and departure times of their trains directly to their mobile… More

Tap to review on Tripadvisor

February 27th, 2014

Hotels, bars, pubs and restaurants listed on Tripadvisor can now let customers leave reviews with a tap of their NFC phone, using a new service from Wooshping that connects customers directly to the venue’s Tripadvisor page. A range of posters, table tents, stickers and keyfobs can be used to promote the service. QR codes can also be offered for those without an NFC phone.

Orange to launch NFC transport ticketing in Malaga and Valencia

February 19th, 2014

Mobile network operator Orange is to commercially launch NFC ticketing services in the Spanish cities of Malaga and Valencia in the coming months, following successful pilot phases that have been underway in Malaga since February… More

Absolut runs NFC campaign

November 27th, 2013

Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

The Royal British Legion tries NFC for Poppy Appeal

November 6th, 2013

The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru. For Birmingham’s… More

NFC treasure hunt drives shoppers to town centres

October 10th, 2013

A group of leading UK retailers have participated in an NFC treasure hunt, developed by MoLo Rewards and the Association of Town & City Management. The contest is now set to be run in up… More

Nokia Music and Wooshping offer NFC playlists at NY music venue

October 9th, 2013

Nokia Music and UK-based NFC specialist Wooshping have teamed up to offer exclusive music playlists via NFC posters and stickers to gig goers at New York’s Webster Hall. More

London students get NFC posters

October 8th, 2013

Students and staff at Queen Mary, University of London can now find out more about the university’s research and activities through NFC posters placed at the institution’s Mile End campus. NFC marketing provider Tamoco‘s tag management platform is being used to manage and update the content delivered via the posters. Additional campuses are due to be added in the coming weeks.

StepJockey picks Signbox for NFC fitness posters

October 1st, 2013

Architectural sign maker Signbox has been chosen by StepJockey, a service that allows sets of stairs to be mapped and rated for calorie burn, to create NFC-enabled signs designed to encourage people to climb more… More

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