OBB, Austria’s national rail operator, is to equip 850 stations and stops with NFC information boards so travellers can receive real-time information about the arrival and departure times of their trains directly to their mobile device... More
Hotels, bars, pubs and restaurants listed on Tripadvisor can now let customers leave reviews with a tap of their NFC phone, using a new service from Wooshping that connects customers directly to the venue’s Tripadvisor page... More
Mobile network operator Orange is to commercially launch NFC ticketing services in the Spanish cities of Malaga and Valencia in the coming months, following successful pilot phases that have been underway in Malaga since February 2012... More
Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin... More
Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More
The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru... More
A group of leading UK retailers have participated in an NFC treasure hunt, developed by MoLo Rewards and the Association of Town & City Management... More
Nokia Music and UK-based NFC specialist Wooshping have teamed up to offer exclusive music playlists via NFC posters and stickers to gig goers at New York’s Webster Hall. More
Students and staff at Queen Mary, University of London can now find out more about the university’s research and activities through NFC posters placed at the institution’s Mile End campus... More
Architectural sign maker Signbox has been chosen by StepJockey, a service that allows sets of stairs to be mapped and rated for calorie burn, to create NFC-enabled signs designed to encourage people to climb more stairs... More
NFC and RFID tag manufacturer Smartrac has launched a new tag that is designed to provide a high performance and cost-effective option for high volume NFC applications that require simple URL addresses and unique identifiers but little additional memory... More
Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert... More
A British college has used NFC touch points placed around its campus to help foreign language students improve their English — and found that the NFC tags offer a number of important advantages over an earlier version that used QR codes. More
Electronics retailer Media Markt has begun testing ‘shopping walls’ at a Moscow subway station, in partnership with the Moscow Department of Transportation. The concept makes use of both NFC and QR codes and will run until November. More
Dutch Imax theatre Omniversum is using NFC posters to tell visitors about upcoming screenings by linking them to its Facebook page... More
Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags... More
Starwood Preferred Guest, the loyalty programme from international hotel chain Starwood Hotels, is using NFC to help promote downloads of its newly launched Chinese Android app... More
Online retailer DIY-Tool.com is to launch a physical “shopping wall” that makes use of NFC tags and QR codes, using a new platform developed by Tokyo-based Aquabit Spirals, NFC vendor Tapit and application development company EC Sites... More
Korean mobile network operator SK Telecom‘s subsidiary SK Planet has launched an NFC couponing service in the Shin-Okubo neighbourhood of Tokyo, the centre of the city’s Korean community, in partnership with Japanese carriers KDDI and Softbank Mobile... More
A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC... More