UK-based Wooshping has shown how bands can use NFC tags to allow fans to add their music to Spotify playlists, so just tapping a smart poster can start a track playing... More
Smart posters
Winkworth estate agents adds NFC keyrings in London
Estate agent Winkworth‘s Knightsbridge, Chelsea and Belgravia office is using NFC keyrings to deliver detailed information about properties to customers... More
Asian mobile alliance promotes NFC with poster campaign
The Conexus Mobile Alliance, a regional grouping of mobile network operators, is promoting NFC throughout Asia with a “Tap and Get” smart poster campaign... More
Yebhi.com launches NFC and QR virtual stores in Indian coffee shops
“With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime,” says the online fashion and lifestyle portal’s Nikhil Rungta. More
TxtNation and RapidNFC launch direct carrier billing with NFC
The new platform allows consumers to charge the cost of small purchases to their mobile phone bill by tapping tags affixed to promotional merchandise, advertising displays, posters and products as well as tags built into key fobs, pens and more. More
Think&Go, Comprion, Taztag, Sistel, Payter and Seibersdorf win Wima NFC awards
The winners of this year’s Wima NFC competition have been announced — with Think&Go NFC scooping three awards... More
Film festival says it’s showtime with NFC posters
The Go Short film festival, held in the Dutch city of Nijmegen from 13 to 17 March, used NFC tags to provide movie-goers with information on upcoming screenings and locations... More
Telecom Italia tests NFC food deliveries
Telecom Italia has launched a new initiative, in collaboration with Unicoop Tirreno, allowing employees to order grocery deliveries at work using NFC smart posters placed around their offices... More
Signbox partners with Proxama
Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays... More
Logic Group to offer NFC in-store marketing platform to retailers
Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers... More
BlackBerry pushes Z10 with NFC prizes in UK malls
BlackBerry has launched an NFC-led campaign in the UK to promote its new BlackBerry Z10 mobile phone... More
Connecthings to power MWC NFC Experience
The GSM Association and the city of Barcelona have chosen France-based NFC specialist Connecthings to implement a series of NFC “smart access points” around Barcelona during the 2013 Mobile World Congress... More
Think&Go unveils NFC video screen
The display technology enables NFC phone users to interact with video promotions, to collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket. More
Samsung promotes NFC with Galaxy pop-up store in Hong Kong
Samsung is promoting the NFC S-Beam capabilities of its Galaxy smartphones with a smart poster-based store-within-a-store in Hong Kong... More
Mumbai movie fans tap for tix
Movie-goers at a multiplex in Mumbai, India can now book tickets, leave feedback and like the Cinemax theatre chain on Facebook after tapping smart posters or NFC enabled standees in the cinema foyer... More
Game4u adds NFC likes
Indian video games retailer Game4u has installed smart posters in its stores that let NFC phone users tap their handset to “like” the retailer on Facebook... More
Telecom Italia begins NFC pilot in Milan
Participants in the trial can use their NFC phones on Milan’s public transport network, in around 1,000 stores and to access interactive information services. More
Casino to open world’s first NFC-enabled supermarket
Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More
Scotiabank targets young adults with NFC poster campaign
Canada’s Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts... More
Subaru picks NFC for Canadian car launch
Advertising agency DDB Canada has used NFC tags and QR codes to encourage consumers to interact with a street art installation designed for the launch of the car maker’s 2013 Subaru BRZ sports coupe. More