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Sydney

News about Sydney.

Tapit powers Google I/O and Game of Thrones NFC promotions

July 2nd, 2014

NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks. Google Music used Tapit at the internet giant’s developer conference in San Francisco last week to deliver free music to… More

Australian bank tests beacons in branches

May 14th, 2014

St George Bank is testing the use of Bluetooth LE technology to send a welcome message and personalised information directly to a customer’s iPhone when they enter a branch. The pilot in three Sydney branches… More

New Year app gets NFC push

December 3rd, 2013

Australian telco Telstra has teamed up with Tapit to enable revellers to download a New Year’s Eve app by tapping NFC tags located at 1,100 Telstra phone boxes and on lanyards worn by 1,300 retail staff. Consumers will use the app to connect with family and friends at midnight as well as submit a text message that could end up being projected onto the Sydney Harbour Bridge.

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

News Corp runs NFC campaign in Sydney

October 16th, 2013

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download… More

The Informed Tourist equips Sydney hotels with NFC touchpoints

October 7th, 2013

Visitor information provider The Informed Tourist has installed NFC touchpoints in more than 200 hotels, rental car locations and city information centres in Sydney, enabling visitors to access information and get directions to local attractions… More

Nike promotes running app via NFC

August 2nd, 2013

Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August. Runners are able to download the Nike+ running app for… More

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

Google runs NFC campaign in Australian airports

July 8th, 2013

Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens…. More

Tapit raises US$2.4m Series A to grow NFC platform

January 7th, 2013

The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

Intellitix opens in Australia

November 27th, 2012

Event ticketing and payments specialist Intellitix has opened an office in Sydney, Australia. The company’s RFID and NFC based systems will offer Australian music fans easy access, cashless payment and social media features at large events, while providing organisers with analytics and tools to fight ticket fraud and touting. The company already has offices in the US, Canada and the UK and has issued more than 2.5m tags at festivals including Coachella, Bonnaroo and Lollapalooza over the last 18 months.

Microsoft promotes Halo 4 with NFC

November 19th, 2012

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More

Telstra promotes NFC in Sydney and Melbourne

October 3rd, 2012

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More

NFC specialist Tapit to raise US$8m for international expansion

July 26th, 2012

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

Sydney picks NFC and QR codes to guide visitors around The Rocks

July 2nd, 2012

The New South Wales Government has provided backing for an interactive walking tour of 37 historic sites in The Rocks, the oldest district of Sydney. More

Allphones Arena delivers NFC offers to fans

May 11th, 2012

Australian mobile phone retailer Allphones has installed NFC-enabled promotional pillars at Sydney’s Allphones Arena, one of the largest stadiums in the country. “People can simply tap their phone to access exclusive offers from Allphones,” Andrew… More

MasterCard delivers popcorn to movie-goers with NFC

February 1st, 2012

Two movie theatres in Sydney, Australia are pilot testing QkR, a mobile app that lets customers place orders on their smartphone via NFC or QR codes and then have their order delivered to their seat. More