Tokyo
News about Tokyo and NFC.

Pepsi Special gets Tokyo NFC advertising campaign
November 19th, 2012
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new "fat-busting" soda drink. More
JCB to launch mobile wallet
November 12th, 2012
Japanese payment brand JCB has begun a one month trial of a new JCB Mobile Wallet platform in Tokyo's Omotesando shopping district and says it will launch the product commercially in 2013. The JCB Mobile... More
Gap Japan votes with NFC
June 27th, 2012
Fashion chain Gap has used wristbands and NFC phones to allow customers to vote for the best dressed staff at two stores in Tokyo. Customers were given contactless wristbands which were then "high fived" against... More

Nintendo confirms NFC in Wii U
June 4th, 2012
Nintendo has confirmed that the Wii U Game Pad, first unveiled at an investors meeting in Tokyo in January, will be equipped with NFC functionality. "You can place cards or figures on this and relevant... More

Nintendo to include NFC in its next games console
January 27th, 2012
The Wii U, expected to ship during the second half of 2012, is to come with NFC functionality built into its next-generation controller, allowing players to interact with NFC-enabled figures and cards as well as to pay for games and other items. More

KDDI launches NFC in Japan
January 16th, 2012
The mobile network operator will begin commercial NFC services from the end of January with partners including Japan Airlines, credit card issuers, loyalty programme providers and retailers. More

Google tests NFC in Tokyo
June 23rd, 2011
The search giant has distributed custom NFC base stations to merchants in Tokyo's Roppongi district that let shoppers rate and review merchants — and allow Google to serve recommendations on additional locations based on the places consumers say they like. More
