News about Tokyo and NFC.
November 19th, 2012
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new "fat-busting" soda drink.
November 12th, 2012
Japanese payment brand JCB has begun a one month trial of a new JCB Mobile Wallet platform in Tokyo's Omotesando shopping district and says it will launch the product commercially in 2013. The JCB Mobile...
June 27th, 2012
Fashion chain Gap has used wristbands and NFC phones to allow customers to vote for the best dressed staff at two stores in Tokyo. Customers were given contactless wristbands which were then "high fived" against...
June 4th, 2012
Nintendo has confirmed that the Wii U Game Pad, first unveiled at an investors meeting in Tokyo in January, will be equipped with NFC functionality. "You can place cards or figures on this and relevant...
January 27th, 2012
The Wii U, expected to ship during the second half of 2012, is to come with NFC functionality built into its next-generation controller, allowing players to interact with NFC-enabled figures and cards as well as to pay for games and other items.
January 16th, 2012
The mobile network operator will begin commercial NFC services from the end of January with partners including Japan Airlines, credit card issuers, loyalty programme providers and retailers.
June 23rd, 2011
The search giant has distributed custom NFC base stations to merchants in Tokyo's Roppongi district that let shoppers rate and review merchants — and allow Google to serve recommendations on additional locations based on the places consumers say they like.