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Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite's mTag NFC platform, San Francisco-based Teak's signage and out-of-home media buyer Kinetic's consultancy. Deployed on Cemusa newsstands and transit... More

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT's... More

Chip maker AMS has announced full availability of a new NFC chip which is designed to be integrated into a wide range of electronic devices to enable them to interact with NFC phones. The AS3953,... More

US-based technology startup Robokeg has shown an NFC-powered beer pouring machine at a recent New York Tech Meetup event. Consumers tap Robokeg's NFC reader with a contactless wristband that holds driving licence data, credit card... More

Mobile app developer Mopius has launched a Windows Phone 8 app that records and then stores voice messages on NFC tags in text format. When the tag is read, NearSpeak uses text-to-speech and translation software... More

Creative Proximity, a US startup working on tools to connect physical toys with virtual worlds, has shown off a new device that can be used to connect NFC toys and mobile games. When toys containing... More

Local NFC specialist NFC Group has implemented NFC table stands and placed NFC stickers on doors in an Indian restaurant in Wroclaw, Poland. Guests are directed to a landing page when they use their smartphone... More

Seqr does not require merchants to install new hardware and promises to cut transaction fees in half by bypassing the traditional payments networks. McDonald's, Axfood and Kjell & Company have already adopted the system in Sweden. More

"We have found that the NFC tags are more popular than the QR codes because they are very simple to use," upmarket fashion retailer Vic has told NFC World. "It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds." More

The new technology combines Android tablet PCs with NFC tags attached to patients' wristbands, medications and nurses' ID badges and is designed to make the administration of medicines easier, safer, faster and more cost-effective, Dr Adam Landman has told NFC World. More

The Microsoft- and Accenture-owned IT company's new solution allows consumers to select items promoted on interactive screens and then "drag and drop" them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket.  More

Key2Share allows virtual keys stored on NFC phones to be shared securely using QR codes that can be sent by email or MMS message — or even in the mail. More

Nintendo has released a video trailer for Pokémon Scramble U — expected to be known as Pokémon Rumble U outside Japan — which shows how the range of NFC-enabled toys that will be available with... More

Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery. The passive labels can be updated via an NFC phone and can also be used by NFC phone... More

A anti-theft service for bicycles has been introduced by Italian firm Bike Identificator. Both an NFC tag and an RFID tag, fixed to the chassis of the bike, are used in combination with an online... More

The carrier has partnered with DNB bank for the launch of the NFC payments service in Norway and is demonstrating the new solution at Mobile World Congress 2013. More

Nokia has unveiled the Nokia Lumia 720 at Mobile World Congress 2013. The Windows Phone 8 device is designed to be an affordable smartphone, "with an estimated starting price of €249 before taxes and subsidies."... More

MasterPass covers in-store and online payments, supports both NFC and QR codes and enables "banks, merchants and partners" to offer their own wallets to consumers. More

A Windows Phone 8 app that can control household lighting has added support for NFC tags. Oni: Light Control works with Philips Hue Connected Bulbs and allows the user to set lighting moods that can... More

Multi-touch display specialist Surface Labs International (SLI) is demonstrating an NFC-enabled interactive bar at Mobile World Congress 2013. The bar counter is equipped with 3D projectors and tracking equipment to give an interactive experience that... More