Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More
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Blue Bite puts NFC ads into 5,000 US taxis
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
AMS ships NFC interface chip for electronic devices
Chip maker AMS has announced full availability of a new NFC chip which is designed to be integrated into a wide range of electronic devices to enable them to interact with NFC phones... More
Robokeg serves beer via NFC
US-based technology startup Robokeg has shown an NFC-powered beer pouring machine at a recent New York Tech Meetup event... More
Mopius translates speech messages with NFC
Mobile app developer Mopius has launched a Windows Phone 8 app that records and then stores voice messages on NFC tags in text format... More
Creative Proximity connects NFC toys to mobile devices
Creative Proximity, a US startup working on tools to connect physical toys with virtual worlds, has shown off a new device that can be used to connect NFC toys and mobile games... More
Wroclaw restaurant tries NFC table tents
Local NFC specialist NFC Group has implemented NFC table stands and placed NFC stickers on doors in an Indian restaurant in Wroclaw, Poland... More
Seamless adds NFC to QR payments platform
Seqr does not require merchants to install new hardware and promises to cut transaction fees in half by bypassing the traditional payments networks. McDonald’s, Axfood and Kjell & Company have already adopted the system in Sweden. More
NFC tags beat QR codes in Dutch retail pilot
“We have found that the NFC tags are more popular than the QR codes because they are very simple to use,” upmarket fashion retailer Vic has told NFC World. “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.” More
Harvard Medical School develops NFC medication tracking system
The new technology combines Android tablet PCs with NFC tags attached to patients’ wristbands, medications and nurses’ ID badges and is designed to make the administration of medicines easier, safer, faster and more cost-effective, Dr Adam Landman has told NFC World. More
Avanade unveils interactive shopping with NFC, augmented reality and Kinect motion sensing
The Microsoft- and Accenture-owned IT company’s new solution allows consumers to select items promoted on interactive screens and then “drag and drop” them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket. More
Fraunhofer offers secure NFC keys that can be shared via QR codes
Key2Share allows virtual keys stored on NFC phones to be shared securely using QR codes that can be sent by email or MMS message — or even in the mail. More
Video shows Wii U NFC toys in action
Nintendo has released a video trailer for Pokémon Scramble U — expected to be known as Pokémon Rumble U outside Japan — which shows how the range of NFC-enabled toys that will be available with the Wii U game will be used... More
Jogtek launches passive NFC shelf-edge labels
Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery... More
Bike Identificator debuts NFC and RFID tracking service
A anti-theft service for bicycles has been introduced by Italian firm Bike Identificator... More
Telenor unveils Valyou NFC mobile wallet
The carrier has partnered with DNB bank for the launch of the NFC payments service in Norway and is demonstrating the new solution at Mobile World Congress 2013. More
Nokia launches ‘affordable’ Lumia 720 with NFC
Nokia has unveiled the Nokia Lumia 720 at Mobile World Congress 2013... More
MasterCard unveils MasterPass digital wallet and mobile payments platform
MasterPass covers in-store and online payments, supports both NFC and QR codes and enables “banks, merchants and partners” to offer their own wallets to consumers. More
Oni sets the mood with NFC
A Windows Phone 8 app that can control household lighting has added support for NFC tags. Oni: Light Control works with Philips Hue Connected Bulbs and allows the user to set lighting moods that can be recalled later by tapping their NFC phone to a tag. A video shows the app in action... More
Surface Labs adds NFC to interactive bar
Multi-touch display specialist Surface Labs International (SLI) is demonstrating an NFC-enabled interactive bar at Mobile World Congress 2013... More