The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More
“We have found that the NFC tags are more popular than the QR codes because they are very simple to use,” upmarket fashion retailer Vic has told NFC World. “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.” More
The takeaway pizza chain’s new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform. More
Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers... More
More than 10,000 Mobile World Congress 2013 attendees tried out the NFC Experience at this year’s event. “We can probably improve a few things regarding the ergonomics,” the GSMA’s head of NFC has told NFC World, “but overall it went smoothly.” More
The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.” More
“Soon, children will only know from history books what a wallet and hard cash are,” says René Schuster, CEO of Telefónica Germany, as the carrier prepares to make NFC payments available to customers from next month. More
Wincor Nixdorf is to unveil a mobile wallet solution for retailers, supporting both NFC and QR code payments, at the NRF show in New York next week... More
“This important testing project marks a watershed for the entire industry and charts the path for the future development of meal vouchers,” says the Ticket Restaurant and Luncheon Vouchers operator. More
Participants in the trial can use their NFC phones on Milan’s public transport network, in around 1,000 stores and to access interactive information services. More
Fifty businesses in the Australian alpine resort of Falls Creek, the largest in the state of Victoria, have been equipped to provide information to visitors via NFC... More
The new APIs will allow consumers to save offers directly from a merchant’s website into Google Wallet and then redeem them at the point-of-sale via NFC, mobile barcodes or by simply showing the offer code to the sales assistant. More
Malaysian mobile advertising provider MobileAdValley has conducted a smart poster-based mobile treasure hunt using a combination of Microsoft Tags and NFC tags at the GoMobile 2012 event in Kuala Lumpur, the company’s Lim Tan has told NFC World... More
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More
The telecoms giant, which has 400m customers in more than thirty countries, is working with Visa to introduce a global Vodafone Mobile Wallet. Subscribers in Germany, the Netherlands, Spain, Turkey and the UK will be the first to get the new service, beginning this financial year. More
The patent covers a way to enable shoppers to create and use a ‘virtual payment card’ so they can make payments in shops and online with their mobile phone without divulging their card details. More