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William Eccleshare

News about William Eccleshare.

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

Clear Channel enters NFC advertising market

October 11th, 2011

The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More

Clear Channel CEO says NFC will ‘transform’ billboard advertising

March 4th, 2011

The CEO of billboard advertising giant¬†Clear Channel International has said the introduction of near field communication technology to billboard advertising will be “transformative” for the industry. In an interview with the¬†Financial Times, William Eccleshare outlined… More