News about Window stickers and NFC.
November 20th, 2013
Mappy Local Business, a new division of French online mapping service Mappy, is to distribute NFC and QR window stickers that provide quick access to its online local information platform. An initial 1,000 stickers will be displayed in participating Paris stores and plans call for a total of 200,000 to be distributed nationwide in all. Mappy is using Connecthings’ AdTag platform to manage the service.
September 19th, 2013
Disney Infinity, the new video game platform that uses NFC figures, is being marketed in France via 5,000 NFC-enabled out-of-home posters operated by media owner Insert. The posters are located across 21 French towns and…
August 6th, 2013
A UK high street has received a welcome boost after an interactive window display using NFC and QR codes was installed to promote education and business opportunities. C-Instore combined vinyl wraps, QR and NFC to…
February 23rd, 2013
US startup Scanther is raising funds on Indiegogo for a combined mobile website plus NFC tag package for independent retailers. The service is designed to enable small merchants to market their businesses via QR, SMS and NFC-enabled counter signs, window decals and table top signs that link directly to a custom mobile-optimized website.
January 23rd, 2013
The phone maker has teamed up with Dutch ecommerce merchant JeansOnline to make exclusive offers to Samsung phone owners who tap a TecTiles tag or scan a QR code at a pop-up store in the city centre.
November 19th, 2012
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new “fat-busting” soda drink.
November 14th, 2012
1,553 restaurants in 133 towns across France, voted by users of restaurant reviews site Cityvox as their favourites throughout the country, are being provided with interactive window stickers that let diners access Cityvox customer reviews via…
October 3rd, 2012
The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts.
September 5th, 2012
Both the flagship Nokia Lumia 920 and the Lumia 820 will come with NFC, the handset maker has announced, and NFC functionality will be included in WP8 apps from Vimeo, YouSendIt and the Michelin Guide.
April 12th, 2012
Identive has added window stickers and magnets to its range of NFC tags. The window stickers have a concealed NFC inlay and can be printed in colour on the front and back, so they look good from both sides of the window. The magnet tags, less than 1mm thick and based on Identive’s patented “tag on metal” technology, offer “an attractive and distinctive take-home ad that allows consumers to order food, redeem coupons, watch videos, check in and much more, with a simple tap,” says the company.