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    X-Men

    News about X-Men.

    X-Men gets iBeacons promo

    May 13th, 2014

    Twentieth Century Fox is to use Bluetooth beacons to promote the new X-Men: Days of Future Past movie to cinema-goers in Japan. The campaign makes use of Access Beacon Framework (ABF), a location-aware content distribution system that combines Bluetooth Low Energy beacons, smartphone apps and a cloud-based platform to push the promotion to iOS users.

    Posterscope picks Proxama for out-of-home advertising

    October 2nd, 2013

    Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s… More

    US TV network VH1 tests NFC smart posters

    July 25th, 2011

    “NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More

    X-Men movie to get NFC smart poster campaign in London

    May 23rd, 2011

    Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More