News about Xbox and NFC.
April 24th, 2013
"We are bringing the traditional, static in-store experience to life with Codemasters," tag platform provider Tapit's Niklas Bakos has told NFC World. "We are creating a digital experience to allow customers to interact with the product on a different level."
March 27th, 2013
The Microsoft- and Accenture-owned IT company's new solution allows consumers to select items promoted on interactive screens and then "drag and drop" them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket.
November 19th, 2012
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne.
September 5th, 2012
Geolocation game platform Munzee has added NFC capabilities to its service. Munzee combines the traditional scavenger hunt concept with gamification elements to enable smartphone users to claim rewards for finding hidden "Munzees" — tags posted...
June 29th, 2012
Canada's Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts. Over the summer months more than 80 NFC-enabled posters will...
February 29th, 2012
WiFi chip maker Marvell has announced its first NFC combo chip products. The new Avastar chips will combine both WiFi and NFC and are aimed at a wide range of markets, including smartphones, printers, games...