The first sections of a new research report by Sarah Clark, editor of Near Field Communications World, are now complete. Sample pages can now be viewed free of charge on The NFC Report’s website — and NFCW readers who order the report by 31 July can save 15% on the usual pre-publication price.
The initial findings from The NFC Report, an in-depth and international research report designed to act as a one stop information source for anyone who has to make decisions about the implementation, use, design, marketing or development of NFC-based solutions, have now been published on the report’s customer-only website.
The sections now available on the site include details of NFC field trials and commercial launches in Malaysia, Singapore, Thailand, The Philippines, Australia and New Zealand. Sections covering experiences to date in Japan, China, Taiwan, South Korea, India and Pakistan are currently in progress and will be posted soon.
Most of The NFC Report’s content is only available to view by purchasers of the report but, to make it as easy as possible to get a clear idea of the kind of information The NFC Report contains, pages covering Singapore’s national trusted third party, Kasikornbank’s NFC trial in Thailand and Air New Zealand’s contactless sticker-based boarding cards have been made available to view free of charge, until the end of July.
And readers of Near Field Communications World who order The NFC Report by 31 July can also take advantage of a 15% discount on the usual price. Simply visit The NFC Report website, click on the ‘buy now’ button and enter the code 020045467997 in the ‘vouchers’ box on the shopping cart page. Click ‘recalculate’ and the 15% discount will then be applied, reducing the cost of the report to €845 instead of the usual pre-publication price of €995 — a saving of €150.
The final report will cover every aspect of near field communication in detail — the business, the technology, the applications, the players and the future of the market. The report will identify what the latest technical developments are, how they work, what stage of development they are at, which suppliers are involved and what new products they have in the pipeline.
The report will also provide detailed information on the market around the world and across each of the business sectors that it impacts — from transport ticketing to customer loyalty, payments to advertising, retailing to healthcare and ID to education.
The NFC Report will include all the latest thinking, opinions and comments from industry thought leaders, in-depth case studies of early adopters from around the world, market data, trends and forecasts, business cases, supplier profiles and a wealth of facts, figures, tables, charts and diagrams. Crucially, full contact details will be provided for all those involved.
“Basic questions over the business case for NFC remain and there are sharp differences of opinion on how the market will develop,” says Sarah Clark, author of The NFC Report and editor of Near Field Communications World. “Who will pay for NFC? Which business models will succeed? What will it take to turn NFC from a promising concept into a profitable new business? Our goal for The NFC Report is to provide answers to all these questions — and more.”