UK consumers will pay up to £3 to load a mobile wallet

70% of UK smartphone users and 34% of non-smartphone users say they would be willing to try out NFC payments, a new consumer survey has found.

Simon-Kucher & Partners
SIMON-KUCHER: 'Promoting the uptake of smartphones is key to the growth of mobile payments'

A new survey of UK consumers has found that 92% of smartphone users would be willing to use mobile payments for their purchases and other forms of money transmission. In addition, for four of the five types of mobile payment investigated, customers would also be prepared to pay a fixed fee of up to £3 (US$4.70) to load a mobile wallet from which they could then make unlimited payments until the funds had been spent.

Mobile contactless payments were the most attractive type of mobile payment (70%) and overseas remittances the least (39%), the survey by Simon-Kucher & Partners found.

The survey also identified substantial differences in the willingness to adopt mobile payments between smartphone owners and other mobile phone users. For contactless and NFC, 70% of smartphone users said they would try a service — compared with just 34% of respondents without a smartphone.

“Smartphone users are clearly more advanced in their use of digital payment formats,” says Simon-Kucher’s Ben Snowman. “In part, this may be due to the ease of access that smartphone users have to mobile applications giving them the ability to make payments. However, the differences in the willingness to use mobile payments clearly demonstrates that smartphone users do have a distinct mind set. For mobile payments to take off, banks, telecoms providers, merchants, all the beneficiaries, would do well in promoting the uptake of smartphones.”