Clear Channel brings NFC to London’s Oxford Street

One hundred locations in central London’s busiest streets are to be equipped with digital advertising displays that include 72-inch HD screens and NFC.

Clear Channel's LD6 display
BIG SCREENS: Clear Channel 's LD6 digital ad displays come with NFC

Clear Channel UK has announced a new roadside digital advertising network that provides brands with the ability to promote products and services via 72-inch high definition TV screens and NFC.

The new London Digital 6 Sheet (LD6) will go live on 28 November at 100 locations in central London. Sites will include Oxford Street and other high traffic shopping locations, entertainment districts like Cambridge Circus, transport hubs such as King’s Cross, Euston and Victoria railway stations as well as affluent residential areas including Wandsworth, Hammersmith, Islington and Westminster. Overall, Clear Channel says, the network will attract 10.8m advertising impacts per week.

“The launch of LD6 will open up new possibilities for advertisers to engage with their target audiences due to its ability to provide increased context, immediacy, interactivity and creativity,” says Clear Channel.

Clear Channel UK CEO Matthew Dearden adds: “Our advertisers and their brands will be able to engage consumers by maximising time and context on this growing network to deliver powerful, flexible and interactive campaigns in London’s best locations.

“The launch of LD6, combined with the continued expansion of our digital mall and Socialite networks, is a demonstration of our commitment to significantly invest in developing new channels for our customers.”

Earlier this week, Clear Channel announced it was to add NFC functionality to three hundred out-of-home advertising sites across Singapore.