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    News in brief

    NBC offers sales in taxis

    News in brief

    US broadcaster NBC has extended an agreement with Verifone which will see the television network’s content and ads appear on the POS company’s payment-enabled out-of-home advertising system. Verifone Media has screens in 12,000 taxis — including 6,800 NFC-enabled cabs in New York — 60,000 gas stations and some 1m retailers. Passengers will be able to purchase advertised items and print coupons directly from the taxi screen, say the partners.

    Filed by Email Mike Clark Published • Last updated 23 January 2012, 12:57

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