POS maker VeriFone has unveiled Paymedia Universal Acceptance Platform (UAP), a new platform designed to make it easy for mobile network operators and other mobile wallet providers to enable merchants to support their NFC payments, couponing and loyalty programmes.
“The Paymedia UAP services and software enable MNOs and wallet providers to easily download wallet acceptance applications directly to merchants’ point of sale systems and allows merchants to connect the app to the provider via the cloud-based Paymedia Network Services,” says VeriFone.
“Utilizing the Paymedia infrastructure, wallet providers maintain full management capabilities over their applications with the ability to update them at any time with new features and services managing every aspect of acceptance,” the company explains. “In addition, the Paymedia UAP platform provides open API common interface standards to ensure that value-added wallet data not traditionally supported will flow seamlessly through merchant systems without disruption.”
“The missing element in MNOs’ mobile wallet plans has been the lack of focus on how to provision, integrate and manage wallet and value-added acceptance apps at merchants’ systems,” says Paul Rasori, VeriFone’s senior vice president of marketing. “VeriFone’s Paymedia UAP bridges that gap in the NFC ecosystem by managing the complexities of mobile commerce acceptance and ensuring a seamless buying experience no matter what wallet, app or program consumers bring to stores.”
The new platform fits with VeriFone’s strategy, outlined by Rasori to NFC World last year, of providing everyone from Apple, Google and PayPal to mobile operators, coupon issuers and social networks with an easy way to gain access to merchants’ contactless POS terminals.