Printing firm Moo is to run an open beta test of a new NFC business card service that lets customers store a link to an online destination of their choice within the card’s NFC tag.

“Moo’s new business cards with NFC create a unique ‘third side’ to the business card, allowing companies to go beyond just sharing contact information to showcasing their brand in an innovative way both offline and online,” the printer says.

“With NFC technology, users have the ability to write and rewrite the URL on the chip to direct people to whatever digital properties they choose. A real estate agent could highlight different listings daily; a local retailer could highlight seasonal sales and promotions, limiting the need to create costly marketing materials, as well as provide a map to its location; and a jewelry designer at a street fair could link to a product catalogue.”

“The business world is constantly evolving and adopting new technologies that streamline communication, and we at Moo believe the digital printing market should adapt to bridge the gap between online and offline identities,” explains Richard Moross, Moo’s CEO.

150,000 Moo customers who take part in the beta will receive an NFC business card free of charge “later this year”. A full rollout is planned for 2013.

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