C‐Sam’s platform will enable Eftpos to offer smartphone users a comprehensive mobile wallet for conducting NFC payments and other value‐added services, such as offers, loyalty and electronic receipts, the network says.
“After almost 30 years in the market as Australia’s most used payment card network at the point of sale, Eftpos is now looking at new ways to pay,” says CEO Bruce Mansfield. “This agreement will enable Eftpos to move into proof-of-concept trials very quickly, to test various solutions for the Australian market.
“We want to make sure that any new technology that we offer on mobile devices is going to provide financial institutions, retailers and consumers with secure, accessible and affordable payment solutions that they have come to expect from Eftpos.
“In an effort to make Eftpos mobile payments as simple, flexible and accessible as possible, the new Eftpos mobile wallet and the NFC widget will be developed as white label products that could potentially be used by a number of Australian retailers or financial institutions.”