Display Points bring NFC ads to restaurant tables

IDA's Display Points
IDA: Customers can pick up NFC offers and more from Display Point table top screens

NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade. Display Points will enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to the screens wirelessly, says developer International Display Advertising (IDA).

“These new features greatly increase visibility range and enhance the viewer experience while sitting at the table,” says Dave Hazzard, IDA’s president.

The 7-inch and 10-inch Display Points have an 85 degree viewing angle, a 600 by 1280 touchscreen and are cordless and rechargeable with a 15 hour battery life. NFC programs and reporting are provided by NFC marketing specialist Thinaire.

The NFC-enabled Display Points will roll-out later this year in selected US markets and in South Africa, via distributor Bamboo Beat Media.